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[Ed - This is a guest article by Telco 2.0 ally Paul Magelli Head of Subscriber Data Management at Nokia Siemens Networks on customer data, a topic we’ve been investigating since 2006 , notably here, on the difference between potatoes and plutonium... -
We should all now be aware that the global advertising market adds up to about 2 per cent of the telecoms industry’s revenues. But advertising is a sub-set of a bigger sector - ’marketing services and business intelligence’ -which is... -
YouTube - that is to say, Google - and the UK’ s musical copyright agency, the PRS, are having a row. Since yesterday, Google is no longer serving high-quality videos covered by PRS licensing to end points in Britain. Telco 2.0 associate Alan Patrick... -
We’ve just watched the ITV results webcast and we’re still sat shaking from post-traumatic-stress-disorder. Fundamentally, the current ITV business model is a pure leveraged play on advertising spends. The scars may remain in the minds of... -
We’ve just watched the ITV results webcast and we’re still sat shaking from post-traumatic-stress-disorder. Fundamentally, the current ITV business model is a pure leveraged play on advertising spends. The scars may remain in the minds of... -
At its recent MacWorld conference, Apple made three key changes to its iTunes music services offering: DRM free distribution, wireless downloads and variable pricing. A year ago, iTunes looked like a business under pressure . But these changes make the... -
Whilst many telcos focus on creating inventory for adverts (e.g. via IPTV ), or optimizing advert insertion (e.g. BT’ s trial with Phorm), there is a potentially much bigger opportunity lurking in the background. Here we look beyond advertising... -
As part of our forthcoming Online Video Distribution report, we asked Alan Patrick , the report’s co-author, to model the internal economics of some major video distributors on the Web. We looked at Hulu and most of all, at YouTube…The models... -
In our upcoming report on Two-Sided Business Model Use Cases in Advertising and Marketing (part of a new Advertising & Marketing 2.0 research practice ), we examine more closely how telcos can leverage their data assets to improve their positioning... -
Last week the fifth Telco 2.0 Executive Brainstorm continued its theme of business model innovation at the intersection of telecoms, media and technology by welcoming back Will Page, Chief Economist at the MCPS PRS Alliance, a copyright collection society...
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