Date: Wednesday, September 17, 2008
Time: 11:00am Eastern Time [Convert to your local time]
Duration: 1 Hour
Speakers:
- Brian J. Kracik, Director, Worldwide Telecommunications Markets, Oracle, Inc.
- Brian Partridge, Director Enabling Technologies Service Provider - Infrastructure Solutions, Yankee Group
Chairperson: Joan Huffine, TM Forum
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The opportunity for Operators to develop new revenue streams through mobile advertising is real but not without hazards. The Service Provider's ability to leverage and deploy a SOA based Service Delivery Platform will be critical to developing new partnerships, integrating new business models, and leveraging existing assets to create mobile advertising success.
Please join us as we explore how to effectively leverage Service Delivery Platforms to develop third party ecosystems, deploy new business models, and deliver personalized mobile advertising.