Tata Communications has successfully transformed itself from being a pure-play wholesale voice operator and ISP within India. Moving beyond the domestic market, Tata now offers a product portfolio in excess of 30 data and voice services across more than 50 countries globally. Building a strong presence in many emerging markets along the way, Tata raced to this phenomenal position within just 8 years.

Tata Communications MD has been at the forefront of Tata’s shift away from traditional network services towards managed services, and recently, cloud computing. In this session, John Landau, Senior VP, Technology and Services Evolution, will provide tools and techniques for you to:

• Effectively monetize your position in the Cloud
• Successfully package current capabilities as a cloud service to others
• Operate efficiently and cost-effectively within the Cloud ecosystem 
• Invent your own Cloud services and solutions

• Improving and extending OSS infrastructure to support new services for Telefonica MNLA (Media Networks Latin America) customers
• Overcoming the OSS challenges associated with delivering operator-to-operator Cloud services
• Deploying and improving cloud-based OSS so that customers can integrate their own BSS to Telefonica's infrastructure
• Leveraging TM Forum’s Business Process Framework, Cable and Cloud Initiatives to develop short and mid-term infrastructure evolution plans
• Successfully enabling other Telefonica-owned companies

As the battle to dominate the cloud game continues, it is quite clear that as long-time trusted providers, CSPs are well positioned to become the safe choice for cloud. However, to deliver on that promise, CSPs need to effectively combat security and fraud threats to their cloud services – from software and data theft, to telecom fraudsters and internet hackers. This session will help you determine how to mitigate these risks; developing effective fraud management, security and encryption strategies. 

• Managing the tensions between assuring customers’ privacy vs. their security
• Understanding why combining different approaches to security and risk management can help you as a Cloud provider deliver comprehensive security to your customers 
• Managing the complexity of achieving regulatory and standards compliance across different territories and diverse regulatory regimes

• Understanding the CSB model and identifying the key differences between CSB versus other Cloud models and how these impact you in terms of cost and service delivery potential
• Determining how to realistically position yourself against major players such as Amazon 
• Leveraging CSB to enable  third parties to partner and deliver new Cloud services
• Quantifying the operational and business support costs and requirements associated with CSB-led models

Communications service providers (CSPs) have long mastered the art and science of providing millions of customers with core communications services. However, in the new OTT services paradigm, with many new entrants and established favorites offering a rapidly growing and diverse set of services to customers all over the world, how will CSPs capture mindshare, stay relevant, profitably grow their revenues and market share, and continually provide new and differentiated value to customers? Cloud services are not a silver bullet, but they are the closest thing to it that CSPs are likely to see any time soon, and many ambitious and forward-thinking CSPs have leveraged their natural assets (networks, systems, customer base, trusted brand, etc.) and already embraced this once-in-a-generation opportunity. Are you among them and wondering what your next steps should be? Or are you about to join them and are struggling with what services to offer and what is the best customer segment to target? Either way, this session is designed to provide you with valuable tools you can take back to your organization to help ensure that your next move is strategically sound.

This Cloud Intensive session is designed to engage participants in a lively and informative set of interactive exercises to identify the critical success factors for CSPs to succeed with cloud services by:

1)   revealing and examining the attributes that have created the current set of OTT favorites,

2)   identifying and describing the key attributes likely to be required in the future to profitably grow new revenues and achieve sustainable success as a Cloud Service Provider (the next generation CSP), and

3)   defining the key criteria any CSP can apply to its market environment to determine what customer segment(s) to target, what types of services it can offer to best differentiate its cloud services, elevate its market position, and drive continuous innovation and growth from its clouds portfolio.

Becoming a "preferred provider" is a coveted status that is increasingly difficult to attain in today's über-competitive climate. Come join us for this fun and educational session where you will both develop and learn the secrets to success that can help CSPs develop a game-changing cloud services strategy that has the potential to help them achieve a sustainable advantage through differentiated cloud services that provide unique value to targeted customer segments.

This session is intended to engage participants in the development of a cloud services strategy framework to help CSPs optimize their cloud investments by developing sound cloud services strategies that can drive sustainable and profitable growth.

After a short briefing to review the objectives and approach for the session, all attendees will participate in the first 2 interactive brainstorming exercises. Second, participants will then be broken into 2 groups that will work in parallel breakout sessions. Third, each group will present its findings to the entire group. Fourth, all participants will engage in an interactive elimination round. The session will conclude with a facilitated wrap-up to confirm the key elements of each aspect of the cloud services strategy framework and all participants will receive a fully-documented version of the framework via email a few days after the conclusion of the event.

There is certainly a difference between developing a Cloud business model for a mid-market provider versus developing a business model for the enterprise Cloud provider. This session examines the commonalities as well as the distinct characteristics of both categories of CSP's. Participants will explore the techniques that were applied to develop the right Cloud business service portfolio, including detailed discussions on risk mitigation and pricing considerations. The intensive’s nature is to propel ideation and strengthen your ability to gain the most from your investment in leveraging Cloud, as well as becoming a Cloud service provider. Following a review of the case study, there will be 2 parallel breakout sessions. 

1. The first team will discuss and exchange ideas on ‘What should be in your Cloud service catalogue and how to go about making such decisions?'
2. The second team will discuss and exchange ideas on ‘Developing partnership models including experiences establishing investment risk and reward strategies’.