TM Forum will uncover its plan to create working teams, will invite MSOs, Telecom Operators, vendors, and service providers to join an that will define the requirements around data modeling and service delivery, as well address an industry wide work plan with other associations. This will cover an overall initiative for advertising and will drill down to specific sector efforts and structure specific to advertising.

Agenda

Wednesday 21st May Discussion of TMF's overall Ad Strategy & possible programs Roundtable discussion of potential requirements for addressable advertising Discussion on involvement and liaison with relevant industry groups

Please contact Kelly Neiman at kneiman@tmforum.org or Jim Warner at jwarner@tmforum.org about these groups or for further information about the TM Forum’s advertising initiative.