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Technology Transformation Summit Agenda
Next Generation Networks Case Studies
Session Moderator : Joseph Ziskin
IBM Corporation, Vice President, Corporate Strategy and Business Development
TT1
Wednesday, May 6
2:00 PM  - 3:30 PM
Next Generation Networks Case Studies
Service ProviderCase Study – Integrating Outside Plant Processes under SOA in Oi - a Large Brazilian Telecom Operator
This case will present a methodology for applying e-TOM defined business processes into Oi, a large telecom operator in Brazil. This methodology proved to be very effective in order to integrate a very large operations scenario using SOA. We will present the main processes, the underlying architecture and the lessons learned. With the results of this work, Oi is now able to create new services and extending others to satisfy the needs of its competitive market.
Service ProviderNext Gen and Beyond – Effective Strategies for Technology Transformation
For most providers the Next Generation Network is here, as well as, the task of managing and monetizing that asset while maintaining the legacy environment through its natural (end-of-) lifecycle. Transforming OSS/BSS infrastructure to handle new services without impacting existing revenue streams is paramount. Surmounting the challenge requires a multi-pronged approach focusing on data integrity, business process and systems architecture to bridge the gaps in existing systems and quantum leap towards managing an IT-like infrastructure.
Service ProviderCritical Networks - Recession Proofing your Business with a Next Generation Network
Whilst the economic downturn means businesses will rightly focus on reducing their costs, the balance they need to make is staying afloat without sacrificing the people, knowledge and skills that differentiate them from their competitors. A Next Generation Network can reduce infrastructure costs, provide greater bandwidth and better control that all help the bottom line. In addition, it can deliver an architecture which can enhance or enable the re-structure of businesses go to market strategies, supply chains or community of interest groups.
Wednesday, May 6
3:30 PM  - 4:00 PM
Break
Advanced Services Delivery
Session Moderator : Enrico Ronco
Telecom Italia Group, Senior Project Manager
TT3
Wednesday, May 6
4:00 PM  - 5:30 PM
Advanced Service Delivery
Service ProviderSOA Based Solution for Next Generation Services Enablement in BSS/OSS Landscape
Achieving customer satisfaction and cost reduction are two central elements of telecom business today. Customers demand next generation bundled services and operators must meet customer expectation by using technology transformation and integration. In this joint presentation by BH Telecom and ZIRA, we will discuss how industry standards and frameworks are used to achieve implementation of Service Oriented Architecture (SOA), and also bring real experience using eTOM mapping and SID modeling for new application development.
Service ProviderPragmatic NGOSS & SOA - Applying SOA principles and TM Forum’s TAM, eTOM, TAM & TNA standards to build Policy Driven and Component based OSS/BSS Solutions
Mobile service providers are looking to offer services beyond voice to its customers. A SOA based policy framework enables faster process change, easier maintenance through configuration instead of expensive coding & redeployment. This session will cover the architectural framework that enabled Mobitel to build policy driven & dynamically reconfigurable NGOSS components for their OSS/BSS solutions. This session will also discuss how this architectural framework leverages & extends the TM Forum standards - eTOM, SID, TAM & TNA.
Service ProviderPanel: Why is a Service Delivery Framework needed and by whom?
A lively discussion, carried by world known innovation leaders, on the role of Service Delivery Framework in supporting the on-demand, personalized and just in time services expected by the new generation of consumers while being also the enabler for faster creation of the value network needed to support this long tail of services by syndication and composition from different sources: Telecom capabilities, Web 2.0 Mashups, SaaS or User Generated Services
Next Generation Network Strategies
Session Moderator : Johanne Mayer
Alcatel-Lucent , Director Communications
TT4
Thursday, May 7
9:00 AM  - 10:30 AM
Next Generation Network Strategies
Service ProviderVerizon’s implementation of a Common Element Vision in a Post Merger Environment
Verizon and Nakina Systems successfully implemented a common element management vision, resulting in groundbreaking reductions in integration times for next generation Single Stack back-office initiatives. TMF’s MTOSI standard was the key north bound interface implemented by the common element management system. An update on the evolution of Verizon’s common element management solution, this presentation looks closely at a complex multi-vendor network in post-merger (Verizon/MCI) environment, including technology challenges and required extensions to standards.
Service ProviderSummit Keynote: NGOSS as Part of NGN Transformation
NGOSS as part of NGN transformation Next Generation Factory is the Deutsche Telekom network innovation program, covering all major transformational activities for the move to “All-IP”. It aims to enable superior customer experience, a faster and more flexible introduction of new services and a sustainable increase of efficiency in production. NG Factory is an integrated company-wide program, consisting of several sub-programs with around 40 projects. It transforms all layers of the network, including core and access networks, the application layer as well as service and system management (NGOSS). It spans across all Deutsche Telekom business units, i.e. T-Home, T-Mobile and T-Systems. The program has a long-term focus for a sustainable transformation. Most of the new infrastructure will be in operation by the end of 2010. The decision on the subsequent migration will be based on business case and technological aspects. The transformation of fixed and mobile networks, the parallel renewal of the BSS world and the additional requirements from product and service development put pressure on the OSS transformation. Nevertheless the move from hundreds of OSS legacy systems towards a homogeneous standards-compliant NGOSS world is crucial for a high level of automatization of the provisioning and assurance processes. This presentation outlines the NGN transformation activities of Deutsche Telekom and the effects and requirements onto the OSS world. Transforming OSSs in a rapid changing environment is really a challenge.
The Power of Technology in Business Transformation in 21st Century
In this talk, Dr. Eslambolchi will present how the power of technology will transform the business in every service provider worldwide. He will describe what he views on the top technology trends over the next several years. He will discuss how these technologies will transform the world and our daily lives. He will present the evolution and future direction of Information Communication integral to every aspect of society and how process changes can dramatically cut cycle time, reduce costs, increase efficiency and improve reliability. He will also show how these major trends are already impacting the communications industry in 21st century.
Thursday, May 7
10:30 AM  - 11:00 AM
Break
Next Generation Network Visions
Session Moderator : Thomas Hasselman
Nokia Siemens Networks , Head of Service Management global Sales
TT6
Thursday, May 7
11:00 AM  - 12:30 PM
Next Generation Network Visions
An Audience with Michael Matthews : Know Your Customer
Nokia Siemens Networks estimates that 20-30% of the users of a typical communications service provider generate 70-80% of customer lifetime value. But in extreme cases, 90% of profits come from just 10% of users – and about half of users are actually unprofitable and are not likely to ever generate positive lifetime value. It’s a compelling reason why communications service providers have been among the biggest investors in business intelligence and customer relationship management systems in recent years as they strive to become more “customer-centric” and, by extension, more competitive. The drive to maintain and grow profitability in highly challenging and dynamic markets demands a far more detailed picture of user data than the industry has traditionally enjoyed – and of course one of key aims is precisely to find out who the most profitable customers are in both consumer and business segments.
Service ProviderSummit Keynote: Developing Winning Business: Operational and Technical Transformation Strategies
In her keynote presentation Trudy will provide a strategic overview of the changing telecom landscape. Particularly, how new technologies are driving the innovation of networks and services and this competitive development is keeping the communications industry vibrant. In the current climate, the battle for the hearts, minds and wallets of customers is being won or lost today through value added services. Not all will win. In these challenging economic times, strong businesses get stronger and the weak disappear. Innovation, driven by customer focus, is the lifeblood of the communications industry. In the UK communications market, there are 700 communications providers competing for customers. This means that differentiation can define success or failure in the marketplace. Today, we are moving towards open platforms as a foundation of the move to web 2.0 services and differentiation is being delivered through services that are defined in software. This software-driven environment enables a future built on platform strategies, rather than network strategies. It sees the re-use of assets and capabilities reach new levels. This is fundamental to transforming the role of the communications wholesaler and the key to future profitable growth. In the web 2.0 world, customers have a simple need – the need to communicate with a person, an organisation or a machine. For the first time in our history it’s not all about telco. Web 2. 0 is bringing together the best communications, IT, software and applications through efficient partnerships and convergence. In her keynote presentation, Trudy will outline what BT is doing to exploit converging technologies, maximise customer growth and open up an environment that provides the value added services customers demand.
Service ProviderTELUS 2.0: An Operator Journey Into Technology Transformation
Find out how TELUS is applying SOA principles to solve the challenges of Technology Transformation - Enable wireline/wireless access abstraction with Network Policy - Take a user-centric approach by fundamentally re-thinking Subscriber Data Management - Enable the many-sided business model with Online Charging - Expose core capabilities & enablers to SDF - Improve opex of legacy services with common SIP-based enablers - Map these new capabilities into NGOSS
Thursday, May 7
12:30 PM  - 2:00 PM
Lunch
Standards & Frameworks I
Session Moderator : Enrico Ronco
Telecom Italia Group, Senior Project Manager
TT8
Thursday, May 7
2:00 PM  - 3:30 PM
Standards & Frameworks-Part 1
Service ProviderSummit Keynote: Fixed/Mobile/NGN Convergence and the Applicability of SOA in BSS. Challenges and Experience at Swisscom
This presentation will bring together some of the challenges and experiences of the Swisscom journey in converging the technology silos of the business. The key focus will concentrate on how existing assets need to be leveraged, and the importance of governance when using SOA. The audience will take back some importance lessons with regards to the approach taken and the lessons learned in a large Tier-1 service provider.
Service ProviderBuilding Telecommunications Interoperability through Standards Convergence and Multi-Party Collaboration
Telecommunications Industry is rapidly expanding globally under a new business model that increases the need for 3rd party network access and greater interoperability across the Retail to Provisioning Network value chain. Likewise, increased competition and regulatory requirements require a flexible, repeatable Platform that can be deployed quickly and adapted to local market requirements. The solution to these challenges is a standardized approach to a Service Oriented Architecture that is based on converged open standards and developed collaboratively with Industry Providers (FT) and Software providers of supporting applications and technology that drive business results.
Service Provider“It’s just SOA”
“It’s just SOA” is a common marketing pitch, but in an integrated B2B world how can you integrate with multiple SOA styles? Cutting costs and agility require consistent yet flexible standard solutions for implementing SOA. NGOSS Blueprints demonstrate how differing Telco components can be integrated quickly utilising TMF products and tool based automation. NGOSS is real today, learn how it is managing a converged network using eTOM, SID TIP and TAM.
Thursday, May 7
3:30 PM  - 4:00 PM
Break
Standards & Frameworks II
Session Moderator : John Reilly
TM Forum, Senior Program Manager
TT10
Thursday, May 7
4:00 PM  - 5:30 PM
Standards & Frameworks-Part 2
Service ProviderAccelerating Transformation with IPsphere
TM Forum's IPsphere framework was developed to catalyze the transformation of service provider service architecture model by enabling highly flexible partnering and rapid service delivery. Employing the IPsphere framework to smash through traditional boundaries, service providers can re-imagine their service portfolios. As one of North America's leading service providers, TELUS sees standard frameworks like IPsphere as key ingredients in transforming service delivery.
Blueprints - Future TM Forum Solution Frameworks
Extending the TM Forum’s Solution Frameworks (NGOSS) focusing on the work of the Blueprint project, the Architecture Harmonization team (Business Services) and tooling. Topic areas: * Methodology – new Solution Frameworks methodology * Business Services – how they relate to SOA services * Platforms – grouping services and applications into platforms * Practical uses of contracts – Harmony Catalyst Tools.
Advanced Development of Management Application (ADMA) Based on SID
For realization of complex network management applications, traditional software development methods don't meet the challenges implied by quickly changing requirements, considerably shortened delivery timeframes and reducing total cost of ownership. As a real world example of the ADMA method, the presentation shows the development of a complex end-2-end configuration application utilizing SID as industry standard for information exchange and -transformation. Efficiency measurements, customer benefits and the ease of multi-vendor and multi-technology integrations are presented.
Standards & Frameworks III
Session Moderator : Johan Vandenberghe
Alcatel-Lucent , Business Consultant, Services Engagement & Consulting
TT11
Friday, May 8
9:00 AM  - 10:30 AM
Standards & Frameworks-Part 3
Technology Transformation – Microsoft’s Online Services Syndication with Strategic Partners
This talk will discuss how Microsoft is working with a number of strategic partners to develop the syndication framework and technology enabling partners to integrate Microsoft’s Online Services with their voice & data services to create compelling bundle offerings for commercial customers. It will go into detail on the integration between the strategic partners BSS/OSS system and Microsoft’s provisioning & hosting of the service including the customers administration of their Microsoft hosted applications.
Service ProviderInnovative Next Generation Network Management in Telecom Italia
The presentation discloses the innovative solution being developed in Telecom Italia for NGN management of FTTx architecture and in particular Service Activation, employing, between the BPM and the network, a decoupling layer based on advanced software technologies and the SID data model. This layer offers a highly-scalable abstraction of next generation network management and an accurate synchronization between network configuration and inventories. Benefits achieved include time reduction for supporting new network technologies and increased efficiency via bypass of the traditional EM layers. Lesson learnt about SID adoption will be presented as well as future directions of the project.
Friday, May 8
10:30 AM  - 11:00 AM
Break
Migrating to Next Generation Networks I
Session Moderator : Stephen Fratini
Telcordia Technologies, Senior Engineer
TT13
Friday, May 8
11:00 AM  - 12:30 PM
Migrating to Next Generation Networks I
Delivering IT…for Business Enablement
A 1st person testimony about the challenge of designing, creating and running a brand new IT Department within a Triple Play Cable Operator. The path, moving from Engineering managed approach of IT infrastructures, to an ITIL certified, centralized and independent IT one-stop-shop organization. The strategic importance of the IT Governance model in a transformation agenda. Setting up an integrated OSS/BSS environment on a mid-market operator, combining a package oriented approach with in-house built NE connectors. The success story…
Service ProviderDelivering the Rich Consumer Experience: A Case Study of One Operator's Services Transformation
A North American operator wanted to integrate its cable and telco businesses on a single platform. Sigma Systems and Cox Communications will co-present and discuss how operators can undergo what Sigma calls Smart Service Transformation in order to add new service offerings, such as business VoIP.
Service ProviderBT Openreach: Taking the Network Engineering Journey
This case study presentation will focus on how Openreach has commenced roll out of a robust network engineering solution that centralizes the tracking and management of the UK's access network infrastructure. The result is improved service to customers, accelerated revenue, faster repair cycles, and significant cost savings, as well as looking to optimise any benefits from Next Generation Access programmes.
Friday, May 8
12:30 PM  - 2:00 PM
Lunch
Defense I
Session Moderator : Bob Natale
MITRE Corporation, Chief Engineer, Enterprise Services Systems Engineering
TT15
Wednesday, May 6
2:00 PM  - 3:30 PM
Defense-Part 1
Federated Service Management Concept and Related OSS Integration Challenges
This presentation will discuss the NATO Network Enabled Capability (NNEC) concept and the federated service management architecture developed for that. The main objectives of federated service management are to create situation awareness and achieve end-to-end service management through national defence network boundaries. The presentation will also elaborate on OSS integration challenges in NNEC environment.
Business Transformation for Core Network Convergence to an Open Network Services Architecture
This presentation will describe the business transformation for convergence to a single core network in Defense networks. It will cover transformation of fixed, satellite, deployed, tactical and Information Infrastructure networks into open network services architecture.
Transforming the Management of UK Military Satellite Communications
The presentation will explain the process of transformation in the provision of "Skynet" UK military satellite communications from system and asset management to communications service provision, performance management, and user billing. The audience will be walked through the business process challenges addressed, the overall service management workflow, details on the system architecture (including COTS employed), and how use of the ITIL framework has benefited service delivery. In addition, the talk will make recommendations on a way forward to produce TM Forum standards to create a repeatable solution for the industry.
Wednesday, May 6
3:30 PM  - 4:00 PM
Break
Defense II
Session Moderator : Bob Natale
MITRE Corporation, Chief Engineer, Enterprise Services Systems Engineering
TT17
Wednesday, May 6
4:00 PM  - 5:30 PM
Defense-Part 2
NetOps Agility: A Key Enabler of Net-Centric Operations over the Global Information Grid
The NetOps vision is to be a force multiplier that enables the Department of Defense to fully employ the power of the GIG to conduct net-centric operations. The NetOps mission is to assure a secure, unified, and adaptive GIG that is mission-oriented, user-focused, and globally agile. This presentation will highlight the keys ways in which major DoD architecture, policy, strategy, and implementation documents substantiate and support the concept and objectives of NetOps Agility.
US-NATO Information Sharing for Effective NetOps in Multi-National Networks
The U.S. Defense C3 Field Office (USDC3FO) is the ASD NII agent for Network Enabled Interoperability and Technical Information Sharing between the US and NATO. To date, there have been four Technical Exchange Meetings between the US and NATO addressing major net-centric interoperability challenges. The next UNIS TEM will focus on NetOps topics. While substantial sharing and testing opportunities have resulted from this initiative, a number of areas exist in the management of multi-national coalition networks where much work remains to be accomplished.
Mission Collaboration and Service Management in Space Communications
This Case Study presentation describes the implementation and implications of the first defense multi-company technology demonstration, which showcases the decentralized mission coordination and multiple aspects of satellite communications services that enable Network-Centric Operations (NCO). TM Forum standards applicable to the project and potential areas for extension will be identified and discussed. This is the first phase of a series that will build up a comprehensive solution over several project phases, and feed results back into multiple TM Forum Standards.
Migrating to Next Generation Networks II
Session Moderator : Esko Pättikangas
Nokia Siemens Networks , Principal, Research and Standardisation
TT17
Friday, May 8
9:00 AM  - 10:30 AM
Migrating to Next Generation Networks II
Business Transformation and Enterprise Architecture Agility
Telecom business has three distinctive stages. First the landrush for capacity/coverage. Next entry to maturing market phase: lowering ARPU, scale/efficiency pressures, and quest for new revenue. Third the saturated market phase where differentiation helps to survival in media, content, and internet services. Enterprise Architecture driven approach helps Communication Service Providers to approach these structural changes from the business needs and will gain cost and integrity benefits in changing business environment, renewing strategies, or in new businesses.
Service ProviderImplementing a Multi-Actor Supply Chain Model - Separate Operator and Service Provider Role to Improve Customer Experience
KPN implements a Supply Chain Model, as part of its ALL IP strategy, with a separation of dynamic service provider and cost efficient operator roles, based on eTOM and SID principles. This enables an agile delivery of communications and rich content services to internal and external retailers in consumer and business markets. The presentation highlights technical aspects of this separation, lessons learned during implementation and how it contributes to improving customer experience.
Service ProviderIT Architecture Transformation following Standards and Frameworks - Case Study on SOA Implementation
In a very aggressive telecom market as Romania, to optimize the processes is a must, in order to be still competitive. How to do it in respect of industry and technology standards and how this optimization is reflected in the IT Architecture? The journey of this transformation is a long and difficult one, and involves the whole organization. The presentation will show you how IT can become a driver for it and what can be the result.
Friday, May 8
10:30 AM  - 11:00 AM
Break
Standards & Frameworks IV
TT19
Friday, May 8
11:00 AM  - 12:30 PM
Standards & Frameworks-Part 4
Policy Based Networking – How to Avoid Driving Your Network Via the Rear View Mirror!
Would you drive your car using the rear view mirror? So why should your IP networks be different? Reliable, predictable and secure operation of IP networks is critical for service providers. It is paradoxical therefore that most IP networks continue to be configured, provisioned and managed without any comprehensive network policy mechanism. This presentation outlines how NGOSS framework can be applied to network management solutions for defining and enforcing network-wide policies for operational, security and regulatory needs.
Service ProviderTransforming Network and Service Operations at Movistar Chile
Movistar Chile is the mobile part of the Telefonica group in Chile serving 6.8 million customers. In order to meet business requirements for operations staff efficiency, improved incident management and better multi-vendor management and integration, Movistar embarked upon a transformation in the Network Operations Center. This transformation resulted in reduced costs, greater effectiveness and higher customer satisfaction. This presentation will describe the project undertaken from vendor selection, through network, vendors and services managed, to the benefits provided. The use of OSS through Java interface for trouble ticketing and TeMIP, a product from HP, will be addressed in detail.
ITIL & eTOM: Growing Together
Buidling on previous joint work, TM Forum and itSMF are developing closer integration between the eTOM and ITIL frameworks. Release 8,0 of the eTOM Business Process Framework embedded ITIL processes, and this panel session reports on ongoing activity including further convergence in the process area and extension to other areas of the TM Forum program (eg the SID Information Model). There will be a Q&A session with the chance to raise issues and questions for discussion.
Friday, May 8
12:30 PM  - 2:00 PM
Lunch