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The Digital Media Value Chain Summit Agenda
The New Value Chain-I
Session Moderator : Mike Lurye
Amdocs Management Limited, Director, Product Marketing, Amdocs Interactive
DM1
Wednesday
2:00 PM  - 3:30 PM
The New Value Chain-Part 1
Service ProviderThe TM Forum’s Content Encounter
Challenges in Managing Video on Demand (VOD)
Service Providers and the Evolving Role of Content
Wednesday
3:30 PM  - 4:00 PM
Break
Advertising-I
Session Moderator : Scott Seaborn
Ogilvy, Head of Mobile Technologies
DM3
Wednesday
4:00 PM  - 5:30 PM
Advertising-Part 1
Keeping Up with the Consumer – How to Deliver the Best End User Experience, While Achieving the Greatest Impact for Mobile Advertisers
Mobile Advertising: Forget the Hype! Let’s Spotlight the Real Campaigns and Best Practices that are Changing Advertising and Face the Real Remaining Challenges
The Evolving Digital Media Framework for Service Providers and Content Players
The New Value Chain- II
Session Moderator : James Warner
TM Forum, Deputy Chair & Head of Content/Media Sector
DM4
Thursday
9:00 AM  - 10:30 AM
The New Value Chain-Part 2
Summit Keynote: Beyond Digital, What is the Outlook for Intelligent Information?
Summit Keynote: Content Providers in the Value Chain
As Television becomes Addressable?
Thursday
10:30 AM  - 11:00 AM
Break
Advertising- II
Session Moderator : Scott Seaborn
Ogilvy, Head of Mobile Technologies
DM6
Thursday
11:00 AM  - 12:30 PM
Advertising-Part 2
Summit Keynote: Rebooting Advertising
Summit Keynote: Prospering in Challenging Times
Service ProviderHow Advertising can turn Mobile into a Media
Thursday
12:30 PM  - 2:00 PM
Lunch
Advertising-III
Session Moderator : Scott Seaborn
Ogilvy, Head of Mobile Technologies
DM8
Thursday
2:00 PM  - 3:30 PM
Advertising-Part 3
Summit Keynote: Advertising: Future of Advertising, Addressing Brands, Technology, Media and Entertainment
Advertising Business Models for Service Providers: Learnings from the Broadcast Industry
From ARPU to CPM – How Mobile Operators can beat Google and Microsoft
Thursday
3:30 PM  - 4:00 PM
Break
Monetising Content
Session Moderator : Robert Rich
TM Forum, .MD TM Forum Insights
DM10
Thursday
4:00 PM  - 5:30 PM
Monetising Content
Succeeding at Mobile Content and Commerce
Summit Keynote: Get the Right Content to the Right Subscribers at the Right Time
Summit Keynote: Bringing Value to the Digital Media Value Chain
The New Value Chain- III
Session Moderator : Grant Lenahan
Telcordia Technologies, Vice President & Strategist, Service Delivery Solutions, Telcordia
DM11
Friday
9:00 AM  - 10:30 AM
The New Value Chain-Part 3
The Macroeconomic Scenario is Changing Rapidly Requiring a Solid Strategy for the Future
How Digital is Forcing us to Reinvent Our Business Model
Friday
10:30 AM  - 11:00 AM
Break
Managing Digital Media
Session Moderator : Grant Lenahan
Telcordia Technologies, Vice President & Strategist, Service Delivery Solutions, Telcordia
DM13
Friday
11:00 AM  - 12:30 PM
Managing Digital Media
Media Asset Management Solutions
Converged Advertising: An Ecosystem Approach
Service ProviderTargeted IPTV Advertisement - USP to monetarize for IPTV?
Friday
12:30 PM  - 2:00 PM
Lunch