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| | IT & Operational Excellence Summit Agenda | | | December 8-10 2009 - Tuesday PM-Thursday AM
Room: Sebastian I3
Service providers are driving operational efficiencies and delivering service innovation through continuous transformation of business. The IT & Operational Excellence summit looked at today’s changing economic climate and investigated best practice for reducing costs, generating new revenue and keeping your customers happy. Attendees learnt from practical lessons and existing implementations, which were focused on industry standards and frameworks and the new technologies and architectures that underpin business and operational developments. Hot Topics - IT transformation and migration strategies and case studies
- Business process framework (eTOM) mapping
- Blueprint/ application framework (TAM)
- Product catalogs/ information framework (SID)
| - Advanced service delivery platforms and frameworks (SDP/F)
- Next generation architecture; developing a SOA solution.
- Best practices and standards - including TM Forum Solution Frameworks (NGOSS)
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IT Transformation & Migration Strategies
Chair
:
John Petrie
Progress Software,
VP, INdustry Business Development
John Petrie is VP, Business Development for Progress Software, where he is focused on working with systems integrators and telecommunications service providers in the development of integrated OSS/BSS solutions based on industry standards including the SID and OSS/J. John has contributed to numerous TM Forum Catalyst projects and working groups.
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OE1
Tuesday, December 8
2:00 PM
- 3:30 PM
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IT Transformation & Migration Strategies
|  Case Study: Challenges in Managing Large Scale IMS and VoIP Deployment
Next generation architectures consist of many smaller, flexible elements that interact. A single regional deployment may involve dozens of different devices, and many thousands of configured parameters, all of which must be aligned for reliable service operation. Managing large scale deployments of next generation architectures leads to new challenges and processes. This case study will examine those challenges and solutions and best practices that can be applied to all next generation network deployments.
As a Principal Consultant for Alcatel-Lucent Services, Morgan Stern advises service providers worldwide as they undertake network transformation initiatives. In his role, he draws on more than 19 years of experience in the telecommunications and IT industries to assist clients with their architecture designs, migration to VoIP, IT integration, and network convergence strategies.
 The Business-IT Expectation Gap
Visualizing and managing a telecom business request/ requirement (new product, change requirement) impacts in-production IT systems and processes, and has become a huge challenge due to increasing complexities and poor visibility. This presentation looks at mapping business requests to current and future IT systems and how this will create a definitive scope, prioritization of multiple requests and reduce “The Business-IT Expectation Gap”.
Senior Business Analyst and Project Manager, with 20 years experience in IS/IT. -A liaison between the business and development team. Worked at ISRO India, Bell Canada, Bell Mobility, AT&T Canada, Clearnet, Ericsson Canada and Rogers Communciations Inc.
 Migration Mountains – How to Overcome the Issues Associated with Data and Process Migration for Today’s Communication Service Providers
Data migration is now arguably the top issue and consideration for CSPs when embarking on a business transformation or optimization program. The drive to consolidate platforms, launch new products, converge operations and drive cost savings and revenue efficiency, means deploying new applications and business processes, where data migration can always be a disruptive and potentially costly undertaking. New approaches in data and business process migration are required to negate the business risk. This session will present the new approaches in data and business process migration that are required to negate the business risk. Attend this session and learn how to successfully build a strategy and how to use new generation technology to achieve successful migration and transformation for OSS/BSS data and processes.
Phil Dance is BT's Chief Information Officer (CIO) for Technology, covering all aspects of BT's IT infrastructure.
Phil is currently working on the delivery of new service capabilities from BT. These include the exposure of reusable IT services linked to BTs 21st century network through Software Development Kits. This will radically simplify the means for partners and customers to take new concepts to market.
Tony Sceales has spent the last 26 years working in the Telecoms, Financial Services and IT industries in Europe, North America and Asia Pacific. He has driven major software development and implementation programmes for both user organizations and vendors including BT, The Prudential and IBM.
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Tuesday, December 8
3:30 PM
- 4:00 PM
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Break
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IT Transformation Case Studies I
Chair
:
Sanjay Mewada
NetCracker Technology,
VP Strategy
Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
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OE3
Tuesday, December 8
4:00 PM
- 5:30 PM
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IT Transformation Case Studies I
| From CSP to Next-Generation Operator: A Case Study of One Provider's Evolution to NGO through Services Transformation
The communications industry is undergoing a paradigm shift that is forcing traditional telecommunications service providers to reinvent themselves to remain competitive. To be successful in this evolution, operators must undergo service transformation in order to rapidly introduce new services and service bundles, increase ARPU and reduce operations costs. Charter Communications and Sigma Systems will co-present and discuss how operators can undergo service transformation in order to add new service offerings.
As Chief Technology Officer, Brian Cappellani is responsible for the architectural and technology vision and deliverables for Sigma Systems’ award-winning Service Management Platform and solutions suites. Mr. Cappellani also serves as an Advisory Director to the TM Forum’s Advisory Council and is also a member of the TM Forum Technical Committee. He is a highly sought-after speaker on next-generation OSS and advanced advertising.
Eric Kisiel is responsible for the enterprise strategy of the service delivery and assurance infrastructure, as well as managing the application development team for the provisioning platform. He has a decade of experience within the telecom industry, including contributions as a solution architect, software developer and system administrator. Prior to joining Charter Communications, Kisiel worked for Adelphia Communications and Winstar Communications in similar capacities. His passion and focus is to enable an intuitive, consistent and holistic experience for internal and external consumers, as well as to reduce the cost, complexity and duration of changes to the enterprise.
 Comcast: A Cable Service Provider’s Perspective: The Challenges of Building Next-Generation End-to-End Service Management
With so many different OSS silos, cable operators don’t have an end-to-end view of their network & what it can support, and it’s slowing down their competitive ability to quickly provide innovative next-generation services. Find out about Comcast’s holistic, resource management-based approach—traditionally employed by the telco—which enabled Comcast to rollout, plan and deliver network capabilities in support of wideband and carrier-grade products to business and residential customers all at lower costs.
Ala Awad is currently Director, OSS/NMS Architecture & Systems integration at Comcast. With extensive experience working in Telecom & IT based product/solution/account management, architectural design engineering, and network management, Ala has a Masters in Applied Science, Electrical Engineering and holds a Bachelors in Computer Science with S/W Specialization.
 Understanding the Smart Grid and its Ability in Making Electric Grid Secure
The Smart Grid, in essence, is a combination of communications and electrical capabilities that allow utilities to understand, optimize, and regulate demand, supply, costs, and reliability. This technology enables electric providers to determine where electricity is being used and from where it can be drawn during times of need and demand. More importantly, the real-time diagnostic capability of a Smart Grid enables utilities to predict and prevent outages and power disturbances before they occur.
This presentation will give a full explanation about the Electric Grid - its characteristics and designs, its limitations and an insight into tomorrow’s smart grid and the implications for the future.
Shekhar is working as a senior manager network operations planning group for Century Link. Century Link is a product of Century Tel and Embarq, creating 3rd largest local telecom provider in US. Shekhar manages new product roll out in the network. Before the merger, Shekhar worked as manager product development for Embarq. Where he led Hosted VoIP, SIPT, Smart Grid and Cloud initiatives.
Shekhar has over 10 years of industry experience in various technologies and has managed and rolled out networks as big as $2B. Shekhar has worked for large corporations and start ups and has over 70 patents in review with the US patent office. Few of Shekhar's achievements were SIP Trunking rollout for Embarq, Metro Ethernet for Cox Communications, SS7 migration to IP for Illuminet and ION for Sprint.
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IT Transformation Case Studies II
Chair
:
Mike Kelly
TM Forum,
Senior Technical Manager/Subject Matter Expert
Mike Kelly has worked with the TM Forum since its earliest days, and joined its staff some eight years ago. He is concerned with the technical collaboration program, including the Business Process Framework (eTOM), where he has been involved over its entire development and now acts as Subject Matter Expert. He is a frequent conference speaker and trainer on behalf of TM Forum for this work.
Mike has worked in telecoms for over thirty years, in software and systems design, marketing and product management. He also spent two years as an adviser to the Chief Scientist in the UK Government Cabinet Office on telecommunications and IT policy. Mike also provides independent training and consultancy to organisations in applying the work of TM Forum and related bodies.
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OE4
Wednesday, December 9
9:00 AM
- 10:30 AM
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IT Transformation Case Studies II
|  Fiber Optic Service Quality Improvements in Delivery
The significant challenge facing any rapidly growing wire line telecom operator is on-time performance of service orders. In this presentation, Verizon will showcase how end to end systems and process automation has resulted in almost guaranteed on-time performance of its strategic FiOS services. The presentation also demonstrates how superb service delivery combined with bad volumes reduction can lead to improved NPS scores, significant reduction in customer complaints, lowered operational costs and efficient scaling.
 Making the ITIL and Service Management Linkage Happen
This panel session looks at the ongoing joint work between TM Forum and itSMF as it continues under the Integrated Service-Orientated Management (ISOM) banner. The work addresses the integration and alignment of eTOM and ITIL and also considers ISO/ IEC 20000, SID and many other areas. The panel discussion covers application of this in practice, as well as how itSMF and Service Management are linking with the wider TM Forum program. Real-world case studies are presented, with a Q&A session included.
Jenny is responsible for the OSS/BSS Strategic Standards development at AT&T Inc. and a Distiguished Fellow of the TM Forum. Jenny sets the strategic policies for AT&T's influence and adoption of the critical industry standards that unite next-generation infrastructure and next-generation operations and business practices to facilitate the creation and expansion of new services. Jenny is uniquely suited to support this mission by her background in software engineering; on joining AT&T in the mid 80’s, she worked on software projects ranging from Unix kernel development, OSI and IP protocol implementations to enterprise applications design.
Jenny has been active in the TM Forum since 2000, where she was instrumental in the creation of several TM Form strategic programs focused on OSS/BSS evolution. She has led initiatives such as the Services over IP (SoIP), NGN Management and currently the co-chair of the Service Delivery Framework team. Jenny is also active in groups such as TM Forum Industry Group Advisory Council (IGAC) and chairs the Object Management Group (OMG) Telecom speical Interest Group.
Jenny holds a Bachelor Degree in Economics and a Master Degree in Computer Science, and her insightful systems design skills are combined with practical hands on experiences across a number of commercial and open source applications
Michael has more than 39 years’ experience in telecommunications across a diverse range of areas including construction, planning, engineering, operations, enterprise customer unit and service.
His telco expertise draws on an extensive background working mainly within Australia but also with vendors overseas and at two US service providers.
He has particular strengths in operations, planning, architecture, design and the engineering capability for Telstra and as Head of Network & Technology, a role he commenced in May 2008, he has been instrumental in the wireline transformation of Telstra.
Prior to his current role, Michael was the Executive Director Network Services for five years. His responsibilities covered the operations and maintenance of Telstra’s networks for mobiles, fixed networks, broadband, satellite, transmission network infrastructure and managed services. In November 2007 he won the CEO award for Executive of the year.
Michael also holds two external positions including a Director role for the TM Forum and Director 3G Infrastructure Sharing entity that is 50% owned by Telstra. The TM Forum is a global industry body that that works with suppliers and service providers in setting the strategic direction and standards for the industry.
John Wilmes is Chief Technical Architect, Communications Sector, Progress Software, focused on Progress’ innovative application infrastructure products in telecommunications and related industries. John is co-chair of the TM Forum’s Information Framework (SID) Technical Program, leader of the TM Forum Catalog Management team, and is active in other TM Forum technical programs.
Matthew Burrows, Managing Director of BSMimpact, is an ISO/IEC20000 qualified strategic service management consultant, specialising in transformation and pragmatic Business Service Management (BSM). He is an acknowledged best practice expert and a regular contributor to publications and events, providing thought leadership on industry committees and working groups.
 How to Leverage NGOSS Artifacts to Effectively Transform the OSS Infrastructure
This talk will present a case study from Telefonica Chile on how eTOM, SID and TAM were leveraged to transform the legacy OSS into a fully integrated and automated OSS infrastructure. The talk will use this case study to demonstrate how these NGOSS artifacts were used and how they are helping Telefonica Chile save money.
Sarwal is the OSS lead at the IBM Global Telecom Center of Excellence. Previously, he worked at Sprint for 12 years in a number of lead OSS architectural positions. He is an active member of TMF and leads the Telecom Application Map team and the TIP - Service Management teams. He has about 20 years of telecom experience.
Have been working at Telefonica I+D for 18 years,
Involved in Research and Developing activities during 16 years. In 1988 involved in develop, implementation and deployment of Telecommunications projects for Telefonica.
Manager and Team Leader for Development and Deployment of SIGRES System for Chile and Peru.
Electrical Engineer, Universidad de Santiago de Chile
Have been working at Telefonica Chile for 16 years.
With experience in Transport Network Planning and Management Systems.
As Senior Project Engineer is responsible of OSS study and implementation, and the last two years project leader SIGRES in Telefonica Chile
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Wednesday, December 9
10:30 AM
- 11:00 AM
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Break
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Automating & Optimizing Business Process (eTOM)
Chair
:
Colin Orviss
TM Forum,
Deputy Chairman
Colin Orviss has >35 years’ experience in the Communications arena, working for two European Operators and a major US telecoms corporation. He has worked for Operators in over 30 countries advising on IS re-systemisation and strategic business transformation. Currently, Colin runs the Strategic Consulting practice of Patni Computer Systems & has recently been made Vice Chairman of TM Forum.
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OE6
Wednesday, December 9
11:00 AM
- 12:30 PM
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Automating & Optimizing Business Process (eTOM)
| Superior Business Performance: One Process at a Time
The key to measurable performance improvement is a greater understanding of the key performance indicators and how they affect the processes and systems that drive an operator’s business. In this Interactive high level discussion format, ‘key process drives business forward with measured improvement’ takes center stage as two industry leaders break down what idea-to-implementation, plan-to-provision, order-to-cash, trouble-to-resolution really means for North American service provider’s businesses.
Colin Orviss has >35 years’ experience in the Communications arena, working for two European Operators and a major US telecoms corporation. He has worked for Operators in over 30 countries advising on IS re-systemisation and strategic business transformation. Currently, Colin runs the Strategic Consulting practice of Patni Computer Systems & has recently been made Vice Chairman of TM Forum.
Mr. Pope is a highly experienced and respected communications software executive, with a 20-year career in technical strategy and leadership. His current responsibilities include defining Telcordia’s role in helping service providers realize superior business performance, and crafting the next-generation systems and services to achieve that goal. A strong supporter of industry standards, Mr. Pope has contributed directly to the development and adoption of TMF 513, TMF 618 and MTOSI.
Ari Banerjee is vice president of Yankee Group’s Anywhere Network research group, leading and overseeing telecom software research. Banerjee examines the breadth of software used by communications service providers in customer, business, service and infrastructure management. His area of focus includes all aspects of BSS, OSS, digital commerce, revenue and service assurance.
 Telecom Change Management
This presentation proposes an optimized service management process solution for Operators using the reference models eTOM for telecommunications and ITIL for IT. The approach addresses process improvement through fulfillment of convergent services, change management and incident/ trouble ticketing management.
Ranério Fernandes holds a M.Sc. in Electrical Engineering. He is currently working in the Project Management of OSS / Assurance Group with Oi / Telemar (Brazil). He has had various works published related to process automation. He has worked for about 15 years with IT / Telecom in the telecommunications area.
Re-Engineering eTOM SIP Processes
This presentation looks at how service providers can improve time to market and strategic alignment by re-engineering their SIP (Strategy, Infrastructure & Product) processes – the eTOM processes responsible for developing new products, services and resources. Because of their impact on the business, SIP processes are also closely linked to the overall business architecture and process improvement functions in an enterprise, which we will also consider.
Robert Bratulic has over 20 years of global telecommunications experience, with a focus on bridging business and IT. He is the business/process architecture lead in the IBM Global Telecom Center of Excellence. He is a also member of the TMF eTOM and Benchmarking teams, as well as the OpenGroup & OMG Business Architecture workgroups.
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Wednesday, December 9
12:30 PM
- 2:00 PM
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Lunch
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Application Framework (TAM) Delivering Operational Efficiencies
Chair
:
Steve Hateley
InfoVista,
Marketing Director
Mr. Hateley has deep expertise in Network & Service Management on many technologies from ATM and frame relay to IP and Carrier Ethernet solutions. An advocate of using software as a means to improve the service delivery experience, he joined InfoVista after a 10-year track record with Newbridge Networks and Alcatel-Lucent.
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OE8
Wednesday, December 9
2:00 PM
- 3:30 PM
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Application Framework (TAM) Delivering Operational Efficiencies
| Operational Inefficiencies in Service Provider Environment and Effect on the Green Planet
This session addresses today's economical and environmental state and concerns. It will provide you with the opportunity to discuss CSP alternative approaches to make them smarter, agile and greener. For example, every wrongly scheduled installation appointment has a chain effect. Staff going to premises - using gas - effect on environment - operational cost/leak for CSP. We will discuss how adopting TM Forum Frameworks like eTOM, SID, TAM, TNA along with principles of SOA embedded in tooling and development environments gain operational efficiencies that directly have a positive impact on our planet.
Mr. Robert K. Pucci is a Certified Executive Enterprise Architect with over 20 years of systems development/design and architecture experience in all aspects of the information technology business. Currently, Mr. Pucci is the Chief Technical Officer (CTO) Latin America (LATAM), Communications Industry and Global Solutions BSS/OSS Technical Lead (Chief Architect, Technical Advisor) for IBM’s offerings to Communications Service Providers (CSPs) around the world. He consults to clients globally as an Next Generation Operations Support System (NGOSS) and Service Oriented Architecture (SOA) Subject Matter Expert (SME) and the technical leader in the area of Business Support Systems and Operational Support Systems (BSS/OSS) to support Products and Services offered to CSP customers. He presents regularly at Global Conferences in the areas of the Business Value benefits attained by incorporating Industry and IT standards in the areas of tooling, development, and delivery. Mr. Pucci also provides the strategic direction for IBM in their solution offerings, Vendor partner roadmaps, as well as having significant influence over enhancements to IBM’s Development tooling suite.
Swami Chandrasekaran is a member of the CTO team of IBM’s Websphere software group services sector. He is a certified SOA executive architect that influences the design and enhancements of IBM tooling and product suite and works with global customers in design, implementation, and delivery in realizing the benefits of a true SOA implementation with TMF Frameworks.
 AT&T and TAM: Approach and Use
The Application Framework (TAM) is continuing to evolve, and with that so too are the potential uses by member companies. This presentation will discuss the evolution of the TAM as well as the approach and use of the framework at AT&T. Attendees of this session will be given insights to our approach, from a large Service Provider perspective, and learn from a "real world" implementation of the TAM framework.
Kevin’s 24-year career spans the chemical, aerospace, and for the last 16 years, the telecommunications industry. Currently Kevin is a Principal Technical Architect within AT&T Labs, Enterprise Architecture group, and is the lead of the TeleManagement Forum’s eTOM initiative.
When Architecture Meets Reality: Lessons from Implementing SOA Based OSS
The specification of Business Service is an integral part of the NGOSS architecture. The recently released normative specification of Business Service by TM Forum now provides the capability to truly create SOA implementation of NGOSS. This panel session will combine the experiences learned from Sprint’s Network Management Business Transformation, Service providers at TMF’s various working groups, who have pushed for a SOA approach to OSS design and implementation as well as well as the practical lessons learned from Ericsson’s use of Business Service in the wireless domain. The panel will discuss:
• How can OSS BSS convergence road-mapping support the Network Management Business Transformation Model?
• Network transformation realizations in the (OSS) industry
• Key lessons learned in a major SOA based OSS implementation for IP-based service delivery and service assurance
• Advantages and shortfalls of technology inter-dependencies, functionality componentization, process granularity and discoverability
• Best practice for SOA architecture design and implementation for SOA based OSS projects.
David Cleary is a Master Engineer in Ericsson’s Network Management Research Centre, where he leads a research team focused on interoperability of management systems. David has also been active in various standardisation and industrial forums most recently co-chairing the TMF architecture harmonization team.
Mr. Fabrice Cornet-Libon has 30 years of experience in the Network Computer Information Technology & Telecommunications Industries. At Sprint-Nextel since 2004 and acting as Senior OSS Architect, Fabrice has responsibility for developing the IT & OSS (and BSS Connectivity) Service Assurance Architecture Roadmaps, and the Delivery for the Solution Architecture for Sprint-Nextel networks management projects.
Through his experiences he has developed expertise in the domains of Wireless Network Management Systems Integration, OSS Strategic Architecture & Planning of Network Computer Systems, Consulting and Management of IT & Computing Wireless/Telecommunications for major Wireless & Telecommunications Carriers and Network Vendors, R&D Industry and Public Safety Organizations (Evolving Technology & Next Generation Network management).
Fabrice Cornet-Libon is an active member of the TeleManagement Forum TMF (Supplier Committee SPLC, NGOSS) and a speaker-panelist-member on several Technology forums, such as at IQPC (Speaker), ITIL, NENA E911 (Associate). Fabrice holds a Bachelor Degree in Computer Sciences (Belgium).
Ian Roy serves as Vice President, Business Transformation Solutions with prime responsibility for ensuring the integrity and benefits of end-to-end OSS/BSS solutions for service providers and MSOs around the globe. Ian has more than 17 years of experience in the effective design and rollout of OSS systems at service providers worldwide
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Wednesday, December 9
3:30 PM
- 4:00 PM
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Break
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Rapid Service Delivery Through SDF/IPSPHERE I
Chair
:
Kevin Scaggs
AT&T Inc.,
Principal Architect
Kevin’s 24-year career spans the chemical, aerospace, and for the last 16 years, the telecommunications industry. Currently Kevin is a Principal Technical Architect within AT&T Labs, Enterprise Architecture group, and is the lead of the TeleManagement Forum’s eTOM initiative.
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OE10
Wednesday, December 9
4:00 PM
- 5:30 PM
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Rapid Service Delivery Through SDF/IPSPHERE I
|  Accelerating Service Delivery with IPsphere
TM Forum's IPsphere framework was developed to catalyze the transformation of Service Provider service architecture model by enabling highly flexible partnering and rapid service delivery. Employing the IPsphere framework to smash through traditional boundaries, service providers can re-imagine their service portfolios. The IPsphere program's Service Provider Council sees standard frameworks like IPsphere as key ingredients in transforming service delivery. The IPsphere framework is central to Transformation strategy and service providers like Telstra, TELUS, DT, Telenor, and others are already testing this technology. This presentation will review how IPsphere can enable Transformation, what the program is doing right now, and how to get involved.
Marc Lirette is a member of the Technology Architecture team in the Chief Technology Office at TELUS. He has 20 years of application and systems experience and has been involved in projects in telecommunications, consulting, government and the financial sector. Mr. Lirette has designed and developed real time network surveillance and control systems, designed and built application frameworks, led application integrations and in his current position is responsible for defining the end to end architecture for services, conducting proof of concepts on new technologies and leading projects that span multiple service and technology horizontals.
 China Unicom’s Flexible Business Process Framework for Operating 3G Data Services
Traditionally, the Telco’s value-added service platforms (i.e. WAP, content-rich MMS) were implemented as many silos creating a big challenge to manage service operations, assure data consistency, service quality and remedy lost revenue. For launching 3G services effectively, new approaches in data and processes (SDP/F) are required for bridging BSS and OSS domains. By tracking and referencing the TMF Content Encounter project, China Unicom developed an efficient and flexible process framework for service deployments and operations with new online charging capability. Based on this framework, China Unicom was able to improve operational efficiency and launch 3G data services quickly.
Eric Ho is CTO - Marketing of Huawei Software Technologies Co. Ltd. bringing over 28 years of global experience in Telecom/IT industries across different sectors. Before joining Huawei, Eric had 18 years of mobile operator experience in charge of VAS/BSS/OSS and corporate IT systems/facilities. Prior to that, Eric spent 10 years in the IT sector in banking/finance, publishing and entertainment industries. With his strong industry background, Eric is invited to speak at many public and customer events. Eric holds a Bachelor of Science (Engineering) degree from Hong Kong, Master of Business Administration degree from USA and a Master of Accountancy degree from Australia.
Mr. Haoyang Lu is the planner and architect of BSS department in China Unicom Group, responsible for developing BSS strategy, system architecture and managing new technologies with industrial collaborations. He has about 12 years experience in telco networks and IT applications sectors. Mr. Lu holds Msc degree in Communications and Media engineering and is the key contributor for defining the VAC-BSS process framework.
 What are the New Requirements for Flexible Frameworks?
The ever-changing market drivers that are creating new requirements for OSS/BSS and operational process; this panel will explore the challenges of adapting standards, best practices, MSO vision, and vendor roadmaps in the face of converging technologies, uncertain regulatory environment, and evolving customer preferences.
Ed Heffernan is OSS Architect at Rogers Communications. Ed provides architectural design and development oversight for network management systems covering the Rogers High Speed Data, Home Phone and Digital Television platforms. In addition, Ed develops the long term OSS strategy for all Rogers platforms. Ed has over 10 years experience in the cable industry and is an active participant in the TM Forum, SCTE, IETF, ACM and IEEE organizations. He holds Bachelor of Mathematics degrees in both Pure Mathematics and Computer Science from the University of Waterloo.
Robert O’Shea is the Director of Business Architecture at Cox Communications. Robert is responsible for current and future frameworks of both the Assurance and Billing business processes for Cox Communications. Rob has over 19 years experience in the Telecommunication industry as both a service provider and a vendor. He holds Bachelor of Electrical Engineering from Manhattan College and an M.B.A. from the University of California Irvine.
Jason leads Engineering Services and Technical Development for Applied Broadband.
Prior to founding Applied Broadband, Jason was co-founder and CTO of Stargus, Inc. Stargus, one of the world’s first developers of network management and optimization software for broadband networks, was formed in 2000 and acquired by C-COR (CCBL – NASDAQ) in 2004.
Jason began his career in networking as an engineer with Shaw Communications (SJR – NYSE), contributing to the design of one of Canada’s largest residential High Speed Data networks. With Shaw Communications, Jason spent 1997-1999 at CableLabs™ as a visiting engineer, working as a contributor to, and editor of, the DOCSIS 1.0 OSS specification.
Jason is a frequent speaker on broadband technology and has authored numerous articles for technical and trade publications. A recognized innovator in the area of broadband systems, Jason has filed several patents related to network management and broadband technology.
Jason has served as a chair of the SCTE High-Speed-Data OSS working group, as technical advisor to the CableLabs™ Certification board, and has worked within the Internet Engineering Task Force (IETF) to develop IP-based network management technologies for emerging broadband network technologies and services.
Jason holds a B.Sc. in Electrical Engineering from the University of Calgary, Canada, and a M.Eng. from the University of Colorado, Boulder.
Craig Bachmann has provided executive management to the Cable, Broadband, and Telecommunications industry, the Information Technology Industry, and the E-Commerce industry as a Chief Technology Officer, Chief Operations Officer, and Principal Partner for over 30 years. Bachmann Consulting specializes in the ability to work with organizations to improve revenue growth, make cost reductions, and avoid risk. As an advisor, Mr. Bachmann has optimized strategy and tactics for success by combining Business, Technology, and User expertise. Mr. Bachmann has collaboratively produced innovative works (1 patented) in software including a data transformation and middleware product that was deployed by a major Broadband Cable service provider and an RBOC. Mr. Bachmann has also provided leadership as Chairman of E-Commerce for the International Engineering Consortium, lead author and participation in CableLabs projects. Mr. Bachmann was an early participant in the concept of “plug and Play” architectures for the Operational Support Systems of Telecommunications Systems in North America and Europe.
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Rapid Service Delivery Through SDF/IPSPHERE II
Chair
:
Shira Levine
Infonetics,
Directing Analyst
With 15 years as an analyst and journalist in the telecommunications industry, Shira Levine joins Infonetics Research in April 2009 an accomplished expert in the OSS, billing, and service delivery platform markets. She authors several Infonetics equipment market size and forecast reports on policy servers, service delivery platform (SDP) software and services, and subscriber data management (SDM) software and services, as well as an ongoing series of Continuous Research Service (CRS) notes and surveys on important communication industry players, technologies, and service provider trends.
In addition to deepening Infonetics' current OSS and policy coverage, Shira is expanding it to include emerging topics such as the changing service delivery infrastructure, the evolution of Telco 2.0, the role of integrated communications providers (ICPs), new service models (SaaS, hosted services, third party providers), and new ways for service providers to better leverage their competitive advantages for profit.
Shira speaks at vendor events and tradeshows around the globe, including TeleManagement World and Billing and OSS World, and is a consultant to startups, service providers, manufacturers, and the investment community.
Prior to Infonetics Research, Shira was the Senior Analyst in IDC’s Next-Generation OSS and Billing Program, where she expanded the company’s coverage and initiated SDP and telecom analytics market reporting. As a senior research analyst with Stratecast’s OSS Competitive Strategies practice, she covered the OSS/BSS market and service providers’ OSS strategies and requirements. Before becoming an analyst, Shira was Executive Editor of America's Network magazine, covering OSS/BSS, network management, service management, provisioning, customer care and billing. She was also the Editor of Telecom Investor and senior editor at Telephony magazine, where she covered the cable TV and telco video markets and regulatory events, including the pivotal Telecommunications Reform Act of 1996.
Levine holds a BA in Classics from Amherst College and an MSJ from the Medill School of Journalism at Northwestern University. She is based out of Infonetics' Boston Metro office in Massachusetts.
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OE11
Thursday, December 10
9:00 AM
- 10:30 AM
|
Rapid Service Delivery Through SDF/IPSPHERE II
|  SDF Panel: How Can New Models for Service Delivery Enable Real Business Agility?
Service Providers want to talk the same way with Partners and Customers whether they retail or wholesale services, they want Parlay X and AppStores mapped to the same service model or they want manageable “in flight” rather than “in batch”. Can a new service representation based on lifecycle management information finally open network and 3rd parties to the business layer, allowing processes and data level integration while driving down cost per customer? Listen to industry experts, who have experimented with such approaches, debate.
Lucia Gradinariu brings over 20 years of combined experience in R&D, product management, and business development in Information and Communication Technologies and operations to consult with market analysts, Service Providers and suppliers on solution strategies and architectures for the next generation services. She is active member of TMF SDF program and OASIS SOA for Telecom
Don Toland heads up the Business Architecture organization at Qwest Communications.
He has over 30 years of systems and business experience ranging from Aerospace and Defense to commercial end user applications. Don has held the role of CIO and CTO providing him a unique perspective on what today’s challenges entail for a corporation seeking measurable and sustainable change. Some of his current objectives include the implementation of a standards based, process driven Service Delivery Platform for Qwest enterprise business. This has as its focus both product and service catalogs.
Sanjay Mewada oversees NetCracker’s strategic direction and manages its partnership program. Previously, Sanjay was Yankee Group’s Vice President of the Telecom Software Strategies Decision Service. There, he managed research and programs that helped communications service providers improve their business results by using business and operations support systems software and services. Before joining Yankee Group, he worked at MCI, Intelsat and the World Bank in product management and technology evaluation functions.
Russell Wurth is Vice President of Business Development at Verecloud. He has over 10 years of experience in the communications industry, including cable, satellite, and wireless, and a broad experience in designing and implementing enterprise architecture and technologies. In his current role working with business strategists, he is assisting his clients in bringing cloud capabilities to reality. Russell participates in TM Forum, ATIS, and OASIS, to drive telecom and IT standards toward interoperability that is needed for cloud computing.
 SDF: How to Apply TM Forum Artifacts to your Service Delivery Framework
The TM Forum SDF program defines a framework which enables the management of composite services across dynamic value chains within and outside of the enterprise. This presentation provides a holistic view on how NGOSS artifacts, TM Forum programs and other industry standards can be applied for the realization of the SDF, resulting in an agile, adaptive service delivery enablement and management environment that can be used by Service Providers to monetize new and existing services.
Jenny is responsible for the OSS/BSS Strategic Standards development at AT&T Inc. and a Distiguished Fellow of the TM Forum. Jenny sets the strategic policies for AT&T's influence and adoption of the critical industry standards that unite next-generation infrastructure and next-generation operations and business practices to facilitate the creation and expansion of new services. Jenny is uniquely suited to support this mission by her background in software engineering; on joining AT&T in the mid 80’s, she worked on software projects ranging from Unix kernel development, OSI and IP protocol implementations to enterprise applications design.
Jenny has been active in the TM Forum since 2000, where she was instrumental in the creation of several TM Form strategic programs focused on OSS/BSS evolution. She has led initiatives such as the Services over IP (SoIP), NGN Management and currently the co-chair of the Service Delivery Framework team. Jenny is also active in groups such as TM Forum Industry Group Advisory Council (IGAC) and chairs the Object Management Group (OMG) Telecom speical Interest Group.
Jenny holds a Bachelor Degree in Economics and a Master Degree in Computer Science, and her insightful systems design skills are combined with practical hands on experiences across a number of commercial and open source applications
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Thursday, December 10
10:30 AM
- 11:00 AM
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Break
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Streamlining Operations Through Product Catalogs/SID
Chair
:
Catherine Michel
Tribold,
CTO & Founder
Catherine Michel is CTO and co-founder of Tribold Limited. She is the principle architect of the company’s product and solutions portfolio. Her extensive experience in CSP transformational strategies and systems development has made her a recognized authority in the industry. Prior to co-founding Tribold, Catherine was a senior executive in Accenture’s Communications & High Tech practice, devising and delivering business strategy and large-scale BSS / OSS solutions. Catherine also sits on the TM Forum Executive Committee.
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OE13
Thursday, December 10
11:00 AM
- 12:30 PM
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Streamlining Operations Through Product Catalogs/SID
|  Streamlining Operations by Creating a Standardized Representation of Complex Enterprise Communications Services Using the TM Forum SID
Service providers are under pressure to streamline ordering and fulfillment processes for complex enterprise products. Given the wide variety of underlying network technology that can be used to deliver similar end-user services, a significant amount of disparity exists in the terminology for product details/ options. Streamlining processes first requires developing a standardized representation of products, and ensuring business process actors use a common taxonomy. This presentation will review real-world experiences from Cavalier Telephone’s product standardization initiative.
Yogen Patel is VP of Market and Product Strategy within the Information Management Group at Convergys. Yogen has over 15 years of operational experience in enterprise software and telecommunications, and held management positions at Ceon, Sprint, BBN and GTE (now part of Verizon). Yogen completed his MBA at the Wharton School, and also holds a master’s degree in engineering.
Christoph Casati is responsible for systems development and integration at Cavalier Telephone, a leading regional telecommunications service provider in North America. Christoph has over 10 years of experience in business process management and telecommunications, and previously held a management position at Acision, Inc (formerly LogicaCMG). Christoph holds a master's degree in business administration from the University of Regensburg, Germany.
 Integrated Ordering and Product Catalog for Bundled Offerings - A Case Study
The legacy wireline product offerings have been using USOCs (Universal Service Order Code) for several decades. Unlocking this catalog is a daunting challenge, but offers significant value in time to market and customer experience. We present a case study in desiging and implementing a SID based product catalog for bundled offerings - wireless, wireline and satellite. We will present the challenges faced, our approach and implementation experience.
Dr. Arvind Sathi is the Client Technical Advisor for IBM's Communications practice. He is a seasoned professional with twenty-plus years of leadership in Master Data Management. His primary focus has been in the delivery and architecture oversight of system integration projects involving Customer/Product Data Integration and Data Conversion. He has extensive experience with many domestic as well as international Communications service providers as well as with other Services Industries. At Carnegie Group, he was the pioneer in developing knowledge-based solutions for CRM. At BearingPoint, he led the development of EAI and Master Data Management solutions for the Communications market and also developed horizontal solutions for Communications, Financial Services and Public Services. Dr. Sathi has also delivered a number of workshops and presentations at industry conferences on technical subjects including Master Data Management and Service Oriented Architectures.
Sandeep Kulkarni is Vice President of Operational Support Systems (OSS) for Qwest Communications where he is responsible for all aspects of IT infrastructure and line-of-business application development that include self-care, agent care systems and Network Provisioning, Activation and Service Assurance applications.
 A New Approach for Maximising Production Efficiencies
Systems have taken decades to evolve, however efficiencies are approaching their maximum, as far as time taken and cost incurred, to launch new products. BT has been exploring a new way to break the shackles imposed by current technologies, and to drive our "Concept to Market" efficiencies through the roof. This presentation describes this new approach and discusses the experiences BT is going through in exploiting this technology.
Gary Bruce is a Principal Researcher within BT Innovation and Design. He leads research and exploitation activities for both service assembly and open source B/OSS software. Gary has worked on network signalling systems and open network Application Programming Interfaces (APIs), here at BT and, previously, at Sun Microsystems. His work on open network APIs led to his involvement in various international projects, adopting linchpin roles within the Parlay Group and related initiatives.
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Thursday, December 10
12:30 PM
- 2:00 PM
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Lunch
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