Released: Tuesday, June 5, 2018
In his seminal work ‘The Paradox of Choice – Why More is Less’, American psychologist Barry Schwartz has argued that increased choices lead to consumer anxiety. He has also mentioned some consumer strategies to arrive at good consumer decisions; one of them being a array of options.
Creating an array of products, services and resources that best fit the consumer goals is the novel approach that this paper attempts to argue.
Multiple factors have contributed over the years in making telecom product portfolios complex and intricate, which has only added further to the confusion and quandary in selecting a solution that best fits the needs of a customer.
In an ever-evolving, hyper-digitalized world, aiding customers in arriving at good product decisions holds the key to an enhanced customer experience. Predefined, dynamic product arrays can go a long distance in reducing the consumer stress and perplexities involved in e-commerce.
