Current, concise and essential research reports
Stay ahead of the game by tapping into the thoughts and opinions of some of the industry’s leading lights.
Inspired by the executive round table discussions at Management World Americas, December 2009, TM Forum has published a series of Quick Insights Research Reports that delve deeper into the communication and media industries’ hottest topics and reach valuable conclusions.
Available exclusively to TM Forum members these digital reports, written by renowned industry journalist Annie Turner and TM Forum Insights Managing Director Rob Rich, ask the questions we all want to know of opinion-leading senior executives.
Now Available
Quick Insights Report #6
Future Shock |  The web – and the over-the-top (OTT) players it has spawned – has destroyed, and continues to destroy the communications’ and media industries’ business models. Both are struggling to find new ones.
This report promises to be provoking and instructive, exploring what is being done – and what could and should be done – to move things forward.
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Quick Insights Report #5
Monetizing New Business |  | The communications industry has to transform but the risks involved in doing so can seem insurmountable. So just how do you monetize the new two-sided business models? Which models are best suited to making money from ‘over-the-top’ services?
Join us in taking a clear-eyed view at the practical issues underlying implementation and how to effectively choose alliances and partnerships.
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Quick Insights Report #4
Successful Business and Cultural Transformation |  | Strong and visionary leadership is a critical factor in successful business and cultural transformation. But in this respect how does the communications industry compare with other sectors that adjoin it, such as companies based on the over-the-top model, certain handset makers and other so-called lovemarks (as opposed to brands)?
This report examines the issues impeding communications service providers: how and where can CSPs find this visionary quality and exploit it?
Now Available to TM Forum Members
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Quick Insights Report #3
Monetizing Mobile: When Ads Are Apps | 
| In the months since TM Forum’s first Quick Insights report on mobile advertising, there have been some subtle but profound changes in the way the industries involved are talking about it.
The most telling is that it is not so much being seen as a stand-alone segment, but rather as something that could and should be, and in some cases is already, integral to many things. No longer viewed necessarily as an alternative revenue stream for network operators, but to encourage loyalty by offering services people really want. This report takes a look at the emergence of a real, two-way business model.
Now Available to TM Forum Members
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Quick Insights Report #2
Seeing Through The Clouds |  Cloud
services offer powerful potential benefits for businesses and consumers
alike, but lack of clear definitions, a dearth of standards, and
skepticism has created significant adoption barriers. This widely
anticipated report addresses these issues, as well as approaches to
deployment of cloud services, based on a roundtable discussion by
senior executives from enterprises, service providers, and technology
vendors.
Now Available to TM Forum Members
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Quick Insights Report #1
Mobile Advertising: When Telecom Met Advertising | 
In this report, sponsored by Telcordia, we will examine the key for
both the advertising and communications industries is what to do about
removing these barriers and unlocking new revenue for all parties. Read more
Now Available to TM Forum Members
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Coming Soon
Quick Insights Report #7
Standards Development—Fostering Collaboration & Leveraging Effort Across the Industry | This rare report offers insight into the work of ten of the most important Standard Development Organizations (SDO’s) in the Telco industry and explores how their efforts intersect with the work of the TM Forum.
Interface standards (to which equipment must conform to ensure interoperability) and supporting documents, such as architectures, information models, best practices, and implementation agreements, have been at the core of the TM Forum for the last two decades.
Investigated and written by Colin Ashford, founder of OSS Evolution, this Quick Insights Report uncovers potential liaison opportunities for leveraging standards, contributing expertise, or collaboratively developing standards.
Available to download March 2010
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For further information about our Quick Insights research reports you can contact Head of Publications and Research, Rebecca Henderson.
If you would like to know more about how your organization can sponsor a Quick Insights report then contact Mark Bradbury.
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