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| | New Services & Business Models Summit Agenda | | | The New Services & Business Model Summit looked beyond survival and to future growth as businesses and markets see light at the end of the tunnel. It explored the different perspectives of new service providers as well as the traditional mobile, fixed line, and cable companies. The summit examined new business opportunities, 2-sided business models, and how to generate revenue and profit from new services.
Hot Topics - Making money from new services and business models
- Cloud as a service enabler
- The role of advertising and personalization in revenue generation
| - Innovative mobile based services
- Delivery of new services (e.g. IPTV, etc.)
- How to monetize content integrated services and the value chain
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Business Models For Growth
Chair
:
Stacey Higginbotham
The GigaOM Network,
Staff Writer
Stacey has over ten years of experience reporting on business and technology, most recently as reporter with top technology blog GigaOM. There she covers both the infrastructure that allows companies to deliver services via the web, as well as the services themselves. Prior to GigaOM Stacey wrote about technology and finance for The Deal, a finance publication out of New York, and launched its coverage of angel-backed and seed-stage companies. She joined The Deal from the Austin Business Journal which she wrote for after her return from New York City, where she worked at publications that included The Bond Buyer and BusinessWeek. Stacey graduated with a degree in journalism from the University of Texas at Austin.
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BM1
Tuesday, December 8
2:00 PM
- 3:30 PM
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Business Models For Growth
|   Outsourcing as an Effective Lever for Transformation – A Tier-2 Service Provider’s Perspective
Managed services can act as a vehicle to facilitate faster, lower risk business transformation. In addition, it can relieve the CAPEX, OPEX and cash flow burdens associated with a large transformation, by splitting and balancing expenses over the term of the managed services contract. Join John Olsen, CIO of MetroPCS and Martin Mintz, VP of Managed Services, Amdocs, as they share the benefits, best practices, and lessons learned encountered during MetroPCS’ unique transformational outsourcing journey.
Currently VP, CIO of MetroPCS, John Olsen was previously CTO at GTESS Corporation, responsible for core technology products and information technology services. John held senior information technology positions with Sprint, focused on Software/Product Development for Sprint's consumer business and nationwide technology infrastructure, and was CIO at NEC Business Network Solutions.
How to Identify Growth Strategies in a Mature Business Model
The presentation will describe the methodology to mine existing customers and to capture their demographic and marketing data to identify clusters of revenue growth. Subsequently, the presentation will focus in how to manage the difficult decisions in the allocation capital and human resources to maximize the economic valued created.
Gustavo Prilick is the CEO of Broadstripe, an MSO operating in several states. During 2007, Prilick served as Board Member in SunCom Wireless, where he helped to manage the transition to close the sale to T-Mobile. Previously, he was chief operating officer of Millicom International Cellular (1996-2003), and before chief executive officer of CTI Movil, a cellular venture operated by GTE in Argentina.
After getting his Electrical Engineering degree from the University of Buenos Aires he began his career with IBM in Argentina before moving into the computer industry in Silicon Valley.
After completing an MBA at Stanford University, he worked for Apple, Hewlett Packard, Altos Computer Systems and Oracle in several senior management positions.
Electroshock for Telecom
Communications service providers as we know them are facing extinction. Their current direction, mindset and way of behaving will make them a utility, or worse, an irrelevant fossil. However, several strategies show promise for service providers to reinvent themselves.
This session will take an unvarnished view of today’s market but will also present a specific set of steps that service providers can take to get back on track and succeed where they are failing today.
Jim Warner is Vice Chairman of the TM Forum and Heads their Content, Media and Advertising practice where he is responsible for guiding the Forum’s activities as telecom, cable, media, entertainment and the Internet converge.
Prior to this, Jim was the President of the Forum. He also heads The Westport Group, a marketing agency.
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Tuesday, December 8
3:30 PM
- 4:00 PM
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Break
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Managed Enterprise Services Opportunities
Chair
:
Tom Forsyth
Telcordia Technologies,
Director of Marketing, SDS
Tom Forsyth is a Marketing Director in the Service Delivery Solutions BU at Telcordia Technologies. Tom has been with Telcordia for5 years after 10 years in a number of roles for Orange UK. Tom has over 20 years experience in manufacturing, design and network operation. He has spent over 15 years working on the GSM standardisation process including spells as chairman of the group writing the mobile type approval specifications and was the first vice chairman of the GSM MoU Terminals Working Group.
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BM3
Tuesday, December 8
4:00 PM
- 5:30 PM
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Managed Enterprise Services Opportunities
| Putting the Managed in Managed Services
Customers of managed service providers frequently find themselves unhappy with cost and performance during the term of their relationship. This discussion will present strategies to help maintain the “luster” of the managed services relationship by focusing on oversight, engagement and relationship techniques to make sure the customer is truly treated as the customer.
Scott Rice, Vice President of Customer Billing Services for Sprint, is responsible for the management of billing and customer management platforms supporting wireless and wireline services. Scott has more than 26 years experience within the telecommunications billing space, including leadership in software development, operational management, and partnership management. Prior to Sprint, Scott was with AT&T in various capacities from large business billing to supplier process management. He has also consulted with many major U.S. and European wireless and wireline carriers.
Business Transition @ Swisscom Corporate Business
This presentation will examine the business transformation taking place at Swisscom Corporate Business and how this is breaking up the existing silos to offer solutions and convergence products to our corporate customers. It includes customer expectations, pain points, lessons learned from early transformation projects, chosen methodologies and planning aspects.
Peter is the Senior Business & IT Architect for the Telecommunications Specialist Corporate Solution Business for for new generation networks and services at Swiss Telecom PTT. In his role, he is responsible for the development of Modular Product & Service architectures and production models. Since 2005, he has been with Swisscom Corporate Business as Senior IT & Business Architect for the modular & convergent product, production and IT architectures.
Peter holds a Ph.D Experimental Elemtary Particle Physics.
Reducing IT Costs in both Public and Private Sectors
This presentation will introduce the interdependencies of Governance, Enterprise Architecture and ITIL as an effective combination to manage technology costs and improve business alignment and its direct correlation to eTOM and NGOSS. The presentation will be delivered as a case study of actual experience in US State Government that resulted in savings of over $130M after 18 months of intense retooling.
James Matthews is currently the Vice President of Enterprise Architecture and Strategy at Charter Communications. From 2003 – 2006 he served as CIO of the State of Illinois where he architected and managed the consolidation of 44 State Agencies into a common Shared Services organization, netting audited annual savings of $135M. Prior to this James held numerous positions Illinois Bell/Ameritech/SBC; where he represented Ameritech on numerous Standards committees including IEEE Posix and TIM, and was awarded patents for Structured Document Browser technology.
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Strategies For Monetizing Content
Chair
:
Stacey Higginbotham
The GigaOM Network,
Staff Writer
Stacey has over ten years of experience reporting on business and technology, most recently as reporter with top technology blog GigaOM. There she covers both the infrastructure that allows companies to deliver services via the web, as well as the services themselves. Prior to GigaOM Stacey wrote about technology and finance for The Deal, a finance publication out of New York, and launched its coverage of angel-backed and seed-stage companies. She joined The Deal from the Austin Business Journal which she wrote for after her return from New York City, where she worked at publications that included The Bond Buyer and BusinessWeek. Stacey graduated with a degree in journalism from the University of Texas at Austin.
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BM4
Wednesday, December 9
9:00 AM
- 10:30 AM
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Strategies For Monetizing Content
| Deploying a World-Class eCommerce Infrastructure as the Foundation for Monetizing Digital Content
Offering digital content products is the next big revenue opportunity for communications and media providers. Powered by a world-class digital eCommerce and delivery infrastructure, Cengage Learning has quickly become the leader in selling digital books and related materials to the academic community. Cengage will share its insight on the marketing, pricing, selling, ordering, and digital delivery strategies and tactics that can be used to successfully monetize digital content products to build new revenue streams.
John Konczal is Sterling Commerce's Global Industry Executive for Communications, Media, and Entertainment. In this capacity, he leads Sterling's worldwide market and product strategy and execution for offering Sterling's selling and fulfillment and business integration solutions to the communications, media, and entertainment market. John has over 18 years of experience in developing, marketing, and selling business and operations support systems in the communications and media market. He has held leadership positions at AT&T, LHS, CSG/Telution and Checkpoint software.
Creating an Enterprise B2B App Store to Offer New Revenue Generating Products
A case study presentation based on the ongoing TMF Defence Catalyst. It puts forward a business model using a TMF compliant Active Catalogue to help CSPs to offer new products utilising third party services. A model which enables traditional CSPs to create an internal and external Enterprise B2B application store. Leveraging a complementary value chain CSPs will be able to offer new product faster to market and at lower costs. The presentation highlights the essential element in a solution and identifies the benefits of using an Active Catalogue to support this new business model.
Founder and CEO, Atit has more than 14 years of experience in the CSP industry in the Lifecycle Management and OSS fields. Atit has developed a PLM vision for the CSP market for last few years. He has worked with leading PLM Software Vendors to design solutions for the CSPs and non CSP customers.
Atit worked as Product Manager for Mobile Systems International, now Ericsson, and an OSS Consultant for Avanti Communication and as Business Development Director with Pink Elephant Software. Since 2002, as an Independent Consultant Atit has worked with many leading global Software Vendors, Systems Integrators, Operators and Infrastructure Vendors, providing OSS and PLM expertise.
Escaping the Flat Rate Trap
Service Providers, both fixed and mobile, need to escape the flat rate trap. Flat rate “all you can eat” services are great for stimulating usage, but over time relegate the service provider to pure commodity bandwidth business and can overstretch network resources without generating commensurate new revenue. Meanwhile demanding consumers want new lifestyle-oriented, personalized, high-bandwidth services. Using real-time and historical insight based on customer, network and service data, service providers can ensure fair use, and offer compelling personalized services to customers. Processes and tools that create such insights are also able to allow flexible charging models for both pre and post-paid customers. In this presentation, Nigel offers a vision for these new capabilities and, drawing from experience, describes example cases from Service Providers around the world.
Nigel Upton is responsible for the Customer Intelligence and Billing portfolio within the HP Communications & Media Solutions (CMS) business. The portfolio includes Business Support System (BSS) customer solutions spanning Real-time Charging and Mediation, Business Intelligence, Fraud Management, Revenue Assurance and Data Retention for Compliance.
In his current role, Nigel has P&L responsibility across the portfolio for Product Development, Solution Engineering, Solution Delivery, Support, Product Marketing and Business Development. Nigel has assembled a team that brings extensive knowledge of HP products and services to create compelling and innovative solutions for HP Communications customers.
Nigel brings over 20 years experience with HP in Europe and the United States, managing various Enterprise and Telecom software businesses within HP, as well as managed Global Alliances. During the Hewlett-Packard/Compaq merger, he led the software integration, defining the new software areas for growth. Nigel represents HP on the Board of Directors of the IMS Forum, www.IMSForum.org. He is a frequent industry speaker on BSS topics.
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Wednesday, December 9
10:30 AM
- 11:00 AM
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Break
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Making Money From Advertising & Personalization
Chair
:
Patrick Parodi
EXICON Limited,
Managing Director EMEA
Patrick Parodi has eighteen years of experience in the wireless and digital media industries having held senior management roles for both VC backed and large corporate companies including Amobee Media Systems, Alcatel-Lucent, PacketVideo, Skytel/MCI and TVAnswer. Patrick is currently serving as the Managing Director of Exicon, a specialized consulting company in the field of communications and media, serves on the Board of the Mobile Entertainment Forum and is a Non-Executive Director at Shazam.
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BM6
Wednesday, December 9
11:00 AM
- 12:30 PM
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Making Money From Advertising & Personalization
| Game Changing Analytics – A Disney Perspective
We live in a world of constant change and evolution. Yesterday’s strategic advantage can quickly become tomorrow’s industry standard. Your company’s ability to compete on analytics and leverage the unique competitive advantages gained in this area is no exception to this hard cold truth.
To stay competitive, companies must continue to invest and evolve at an ever increasing rate. In this presentation we will explore some of the ways one of the most creative companies in the world thinks about analytical based decision making and how they integrate technology and analytical innovation into delivering world class experiences to its’ fans and guests across multiple platforms.
Joe Gavigan is the Director of Pricing Strategy and Science Integration for Walt Disney Parks and Resorts. He is a 12 year cast member. In addition to leading pricing strategy development, Joe is charged with seeking and developing opportunities to further integrate the revenue management decision science and support team with the business teams. In his first 10 years with Walt Disney Parks & Resorts, Joe held a number of positions in Pricing, including Theme Park admissions, resort hotels, merchandise and F&B. Most recently, Joe led the Revenue Management, Pricing and Forecasting teams at the Hong Kong Disneyland Resort.
Mobile Personalization: What Users Like and Will Pay For
Vringo is a mobile app developer that specializes in video/social ringtones and has a lot to say on the subject of balancing mobile monetization with the purity of user experience. Personalization 2.0 a reality—allowing users to take content from anywhere and turn it into a visual ringtone that can be shared during every call. On the one hand, the company has struck numerous content deals which have served to promote brands. Example: they struck a deal with Marvel (Spiderman) to allow users to procure a Spiderman video ringtone. But their business is not ad-driven. They get paid by carriers and are bringing new revenue to them as a result of their video ringtone service. Vringo will use this session as a provocative jumping off point to discuss the various facets of user experience — technological, contextual, social, ethical—and how to balance them against selling ad inventory, paid content, etc.
Josh Shabtai is an unabashed media junkie: a creative interactive marketing specialist, podcaster, amateur videogame historian and even more amateur experimental musician. At Vringo, Josh turns these passions towards bringing the company's exciting, unconventional value proposition to consumers and business partners. Prior to joining Vringo, Josh led Ketchum Public Relations Interactive Strategies Group, a marketing think tank that helps blue chip brands like Best Buy's Geek Squad, Nokia and Dr Pepper Snapple Group listen to, develop community engagement programming around and ultimately change as a result of interaction with the voices behind the Web. Among his team's notable work was: using Google adwords to hijack news around the iPhone price drop with Nokia MOSH; creating one of 2008's most explosive guerrilla marketing campaigns with Dr Pepper by challenging legendary rock act Guns N' Roses to release its long-awaited opus Chinese Democracy; and helping Geek Squad upstage big-spending, "official" Star Wars: Episode III sponsors with an on- and off-line guerrilla campaign dedicated to helping millions of science-fiction fans call in sick on opening day. Josh holds a B.S in Mass Communication from Boston University. In his off-hours, he writes for and appears on On Networks' Play Value, a podcast focusing on the history of videogames.
Drive Value Added Services Adoption by Making Mobile a Superior Advertising Delivery Channel
Today’s real-time, interactive mobile network technologies promise a personalized, micro-targeted delivery channel for the advertising community and hence a higher value to the advertising delivery channel. Interactive advertising through an open, standards-based ecosystem, delivers messages to niche groups or individuals, enables metrics tracking, and provides both the profile and contextual information that will transform ad selection. This presentation discusses this form of cross-technology, personalization-driven advertising is it becomes the monetizing application to drive value added services.
Mr. Lenahan leads the market direction and evolution of Telcordia’s service delivery suite, especially those related to charging, policy, content and personalization for SDP, IMS and converged network environments. His focus is on networks that enable a broad value chain to deliver a wide range of highly personalized, relevant multimedia services. Mr. Lenahan is a columnist and author of numerous papers in the areas of IMS, NGN, convergent services, and wireless services.
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Wednesday, December 9
12:30 PM
- 2:00 PM
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Lunch
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Delivering High-Quality Profitable IPTV
Chair
:
Ken King
SAS ,
Director, Telco and Media Convergence
Ken has over twenty years of telecom industry experience in design, deployment, and support of voice and data networks for large corporations worldwide. He has a Bachelors degree in Computer Science from the University of Florida and an MBA in Product Innovation Management from North Carolina State University.
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BM8
Wednesday, December 9
2:00 PM
- 3:30 PM
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Delivering IPTV
| To Stream or Not to Stream: Implementing the Right Digital Content Platform
Demand for high quality streaming video and content delivery is increasing exponentially. The boom in video and streaming media is creating both opportunities and challenges for web sites and content providers who are striving to keep online content fresh, relevant and dynamic. This session will help you to understand the most important considerations, strategies and pitfalls whether you are an advertiser, website, media or entertainment company, supplier, content developer, or other organization.
As Director of Marketing for Mirror Image Internet (www.mirror-image.com), Martin Hayward is responsible for developing and executing marketing strategy for the company's content delivery network (CDN) solution. Prior to joining Mirror Image, Hayward was the Director of Marketing for Telelogic, where he managed a marketing department that supported worldwide software products and services for the telecommunications industry. Hayward has over 20 years of marketing experience in key areas including product marketing and management, market strategy, marketing communications, and market analysis.
Brad Wendkos is founder and CEO of TrueFire, a leading online music education website. He also founded first interactive media agency in 1981, which crafted solutions for 300+ Fortune 500 brands. Wendkos has over 70 national marketing, technology, and creative awards to his credit including Caples, Echoes, Spires, and Golden Reggies.
IPTV: The Service Providers Experience
IPTV may be the latest and greatest thing for telcos, but what happens when you actually want to venture down that path? In this session, you’ll learn what obstacles and issues must be overcome, key business decisions that must be made and where the technology is headed next. These are real-world examples from pioneers in deploying IPTV about what happens when a telco decides to enter the entertainment market.
Rhonda Carsten leads the Marketing Operations team for IPTV and internet services at SaskTel. She is responsible for the success of SaskTel's IPTV and internet portfolios through overall leadership in product management, service development, and business performance management. During her 23 years with SaskTel she has held various management positions in sales, marketing, channel management and wireless operations.
Derrick Duczek is the Assistant Vice President of Marketing & Sales for SaskTel International (SI), a software provider of OSS service fulfillment solutions. Prior to joining SI, Derrick spent the last seven years as the Market Manager for SaskTel's leading-edge IPTV product.
Paul Bertino has 22 years management experience covering sales, marketing, customer service and product management with a focus on new product development and commercialization. Paul has been with Minnesota-based HickoryTech for 11 years where he lead led DSL and IPTV product introduction efforts for the company's incumbent and competitive local exchange carrier business.
Implementing an Experiential Customer Platform
Learn how Sezmi, the creator of the first complete, personalized television service, is revolutionizing television's customer service management by implementing an experiential consumer platform using the eTOM business process model combined with many other standards and frameworks. Learn how this enables TV to put the customer at the core of the experience and to achieve higher quality assurance levels, reduce consumer call center and operational costs. Plus how it can also deliver a high-impact brand experience and how it can be used to measure and refine in order to facilitate continuous innovation.
Viroopax Mirji is a vice-president in operations at Sezmi with 20+ years of operations-consulting experience in the telecom and media business. Viroo oversees high-quality customer experience operations around Sezmi’s personalized HD TV services, achieved through lean operations delivered via telecom 2.0 technology. Sezmi is completely redefining the TV experience with a groundbreaking personal television system that delivers premium entertainment at a very attractive price.
* He is proficient in practices around Telecom/Broadband Business Processes, Integrated Revenue Management (Billing) and Customer management, Program Management, Content Value Chain Management, IPTV; and has built products/solutions around content billing, systems integration and usage tracking (IPDR).
* Worked with TMForum in the Content, Broadband Wireless, Cable, and Satellite Industries while working at Amdocs and BearingPoint/KPMG.
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Wednesday, December 9
3:30 PM
- 4:00 PM
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Break
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Delivering Profitable Services Across the Digital Value Chain
Chair
:
Andrew Bud
Mobile Entertainment Forum,
Global Chairman
Andrew is Global Chair of the Mobile Entertainment Forum (MEF), the worldwide trade association representing the $32bn mobile entertainment industry. He helped found it in 2001 and was re-elected to its Board in 2003 and 2005. He was elected global chair in 2008.
From 2005 to 2008, he served on the Board of PhonepayPlus, the UK regulator of premium-rate telecoms services.
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BM10
Wednesday, December 9
4:00 PM
- 5:30 PM
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Delivering Secure & Profitable Cloud Services
| Smart Pipe Enabling Services
The potential for using mobile networks to deliver engaging content has been demonstrated with the appetite for applications, from both within the industry and from the end consumer. Key to grasping this potential is the delivery of a compelling user experience and ‘Smart Pipe Enablers’ are the tools necessary to create this engagement and the next generation user experience for mobile content. The MEF Enablers initiative aims to educate the market on the use of Smart Pipe Enabling services and brings together the different players in the mobile entertainment value chain to promote the rapid implementation of a coherent and workable model for enabling services.
Stephen leads Value Chains Collaboration at TM Forum, including projects in Digital Media, Customer Experience, and Cloud Computing programs. This collaboration fosters emerging management and monetization solutions for trading of digital content and services between communications service providers, content providers, and other players across media, broadband, mobile, and IT sectors. Stephen brings over 15 years of technology strategy and integration experience in helping digital services businesses globally to transform and grow with Internet communications platforms. Prior to the TM Forum, Stephen advised clients and managed teams in telecom client transformation programs for global consulting and systems integrators Cognizant, Fujitsu, and Accenture. Stephen holds a business degree from Goizueta Business School at Emory University in Atlanta.
Jim Beddows has been creating new businesses, business models, programming and content in the digital media space (CD-Rom, Console, Online, Mobile) for the last fourteen years. Jim is presently the Vice President of Business Development for 2ergos Americas, a mobile marketing company that provides solutions for m commerce, messaging, publishing, smartphone apps and creative services on a global basis. Prior to that, he was Head of Content and Application Partnerships for MSN Mobile which launched in 2007 and quickly ramped to 15 million off-deck unique users in the US and has gone live in 17 international markets. Before Microsoft , Jim was Vice President of Mobile Entertainment at 20th Century Fox where he saw the mobilization of Fox's most iconic TV and theatrical properties including Family Guy; X Files; Buffy The Vampire Slayer; 24; America's Most Wanted; Aliens; The Day After Tomorrow; I, Robot; Fight Club; Predator; Independence Day; & Fox's Marilyn Monroe movies. Jim also was one of the first in the mobile industry to launch an entertainment property based on an ongoing story arc, doing so with The Simpsons which was distributed into 13 of Vodafone's international markets. Before Fox, Jim was Director of Global Business Development at Disney where he put in place the business relationship with the founder of Square, Masafumi Miyamoto, to launch Disney's first broadband offering in 2001. Jim started with Disney in Tokyo where he was the Managing Director for Disney Interactive Asia and as such established the Disney Interactive brand throughout Asia across multiple platforms, launched Disney's first mobile services in 1998 in Japan with NTT DoCoMo and established the relationship with Square Soft which lead to the creation of the console franchise Kingdom Hearts. Before Disney, Jim was Regional Director for Planning & Finance for PepsiCo based in Hong Kong. Jim has a MBA from Darden and a MA in East Asian Studies from the University of Virginia. He resides in Los Angeles and was recently re-elected as board chair for MEF Americas (www.m-e-f.org ) and was named in 2008 as one of the top 50 mobile executives by Mobile Entertainment for both the USA and International.
With an extensive background working with record labels and distribution in
the music, mobile and media arenas, Bill Wilson is NARM's Director of
Digital Strategy and Business Development. Prior, he was responsible for
sales of ringtones, ringbacks and full track downloads at Atlantic Records.
His background also includes stints at Cellfish Media, where he initiated
social media and Internet advertising strategies; Haystack Media;
RED/Relativity Records; and Caroline Distribution. He also ran his own
label, Blackout! Records.
Application Enablement Lifecycle Governance – Catalyst Lessons Learned
Enabling new applications through leveraging the existing network assets and exposing API (e.g. GSMA OneAPI) to internal/3rd party requires a lifecycle of governance from the design time of the APIs to the management of the ecosystem of partners/applications, through the run-time of the applications. Each area needs a set of best practices, policies and tools to monitor the adherence. This presentation will go through the requirements based on lessons learned from Content Encounter catalysts.
With more than 20 years in the OSS/BSS industry, Johanne is responsible for the global marketing of Alcatel-Lucent's industry-leading OSS/BSS and applications integration solutions in the Services group. She is a frequent speaker at OSS conferences and spokesperson with industry analysts and press as well as a member of executive committee of the TM Forum.
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Integrated Services Through The Value Chain To Reduce Costs
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BM11
Thursday, December 10
9:00 AM
- 10:30 AM
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Integrated Services Through The Value Chain To Reduce Costs
| The New Role of the Telco: Enabling Consolidation of Convergent Service Value Chain
In the complicated environment of convergent services, China Mobile has applied a cooperation mode with partners to provide services which help offer controlled information sharing. Competition has forced the reorganization of the Chinese telecoms industry; telecom operators must enable the consolidation of the value chain and provide communication and information services to customers through a platform of cooperation and mutual benefits. The key to this goal is to share the customer resource with entire value chain through an advanced IT system.
Jin Ya Dong, senior vice president of Asiainfo Inc., which is the #1 BSS solution provider in China telecommunication market, leads the solution marketing and consulting division. before Before he joint Asiainfo, he is the managing consultant of HP Consulting & Integration; During 10 years’ services in China CME consulting business, he has led the successful delivery of China Mobile NGBOSS consulting project, Amdocs implementation in Beijing Mobile and Siebel/CSG implementation in China telecom.
Mr. Yan Huang is the senior project manager of BSS department for China Mobile HQ. Mr. Yan Huang has been working in the BSS area for over 10 years as the leading architect of China Mobile’s NGBOSS. He had led several key projects in China Mobile’s BSS.
The Upstream Business Model - Monetizing Networks Through Third Party Services Exposure
Operators worldwide have launched third party exposure platforms to better monetize their network assets by exposing more of their unique service capabilities to third party developers and partners such as MVNOs, Web 2.0 developers and enterprises. This session will discuss how Telecom Italia has successfully launched a unified third party service exposure platform to profitably and in with scalability, monetize their network assets across multiple types of third party partners.
In his current position as director of worldwide product marketing for Oracle’s Service Delivery Platform (SDP) products, Oracle Communications Service Delivery (OCSD), Mr. Lee has responsibility for managing global outbound product marketing activities for the Oracle Communications Converged Application Server, Oracle Communications Services Gatekeeper, and Oracle Communications Marketing and Advertising products.
Mr. Lee joined Oracle as part of the BEA Systems acquisition in 2008, after three years of leading the worldwide marketing activities for BEA’s telecom business unit, Communications Platform Division, and BEA’s service delivery products, BEA WebLogic Communications Platform, which included the WebLogic SIP Server, and WebLogic Network Gatekeeper products.
Prior to BEA Systems, Mr. Lee held various leadership roles in product management and product marketing at Sun Microsystems, Sun-Netscape Alliance (iPlanet), and Openwave Systems.
Alberto Baravaglio graduated in Computer Science in 1993. In 1995 he joined Telecom Italia where he worked in IT, Telco and mixed domains. In the first years he has been working on ERP systems and system integration. Later he moved to the Service Layer area, contributing to different European projects in the Sixth Framework Programme; now he is a Project Manager, leading activities centered on the Exposure of Telco Services through a Service Delivery Framework.
Vodafone and Telstra Case Study- Service Syndication in Practice
The move toward Software and Services is having a profound impact on the communications marketplace. By leveraging the service syndication initiatives, market leaders Vodafone and Telstra are providing advanced business productivity and collaboration services capabilities, bundled with their native services, without having to make the huge capital investments that would otherwise be required. This presentation will outline key insights into the process and evolutionary impact upon both companies' strategy.
Mr. Troup guides the industry on Microsoft platforms and tools for BSS/OSS/SDPs and supports internal projects in support of Azure, Windows Live, and On-Line Services delivery. Mr. Troup held management positions at NYNEX, Unisys, and CapGemini before joining Microsoft in 2004. He holds a Bachelor’s degree from West Point and MBA from the University of Utah.
Chris has been with Microsoft for almost 15 years working in a variety of Internet platform-related product efforts including the Microsoft Commercial Internet System (MCIS), Hosted Messaging and Collaboration (HMC) and Hosted Exchange. He has worked closely with Service Providers throughout his career and is currently responsible for delivering MS Online Syndicated services.
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Thursday, December 10
10:30 AM
- 11:00 AM
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Break
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Enabling New Mobile Based Services and Revenue Streams
Chair
:
James Warner
TM Forum,
Director, Growing Cloud Services Initiative
Jim Warner is Vice Chairman of the TM Forum and Heads their Content, Media and Advertising practice where he is responsible for guiding the Forum’s activities as telecom, cable, media, entertainment and the Internet converge.
Prior to this, Jim was the President of the Forum. He also heads The Westport Group, a marketing agency.
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BM13
Thursday, December 10
11:00 AM
- 12:30 PM
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Enabling New Mobile Based Services and Revenue Streams
| Enabling New Mobile Services and Revenue Streams
Analysts forecast the number of smartphones sold per annum will increase from around 165m in 2009, to 400m+ in 2013. Sophisticated handsets accelerate the creation of innovative new mobile services and create opportunities for additional revenue across the ecosystem. Most importantly, the explosion of applications built for the unique features of the smartphone provide value to the end user. As an industry, we must capitalize on this trend, and address the issue of fragmentation, whilst keeping the consumer top of mind.
Based in London, UK, Nicholas Heller is responsible for strategic partnerships at Google. He is tasked with identifying, structuring, and negotiating the syndication of Google products; thereby creating revenue-generating partnerships with global media organizations. Prior to joining Google, Nicholas worked for Viacom Networks, where he created the digital strategy and led new cross platform initiatives. In 2002, he founded Degrees Of Separation, a strategic consultancy responsible for establishing new channels to market for small-to-mid-sized companies. From 1997-2001, Nicholas was employed at RBC Capital Markets, the investment banking arm of Canada’s largest bank, where he worked in fixed income sales and trading.
From ARPU with ARPA (average revenue per App)
With the explosion of Smartphones capable of supporting millions of new mobile uses… What can Mobile Service Providers due to stay ahead and not get relegated to the status of “dumb pipe”.
This presentation will attempt to present possible strategies and tactics for Operators to grow and monetize the mobile media. From engaging a vibrant developer community through to a retail store front and advertising model. We’ll look at how several operators have launched into this new software driven world and comment on what needs to be done to compete with the likes of Apple, Google and several OEMs who have launched their own APP store initiatives.
Patrick Parodi has eighteen years of experience in the wireless and digital media industries having held senior management roles for both VC backed and large corporate companies including Amobee Media Systems, Alcatel-Lucent, PacketVideo, Skytel/MCI and TVAnswer. Patrick is currently serving as the Managing Director of Exicon, a specialized consulting company in the field of communications and media, serves on the Board of the Mobile Entertainment Forum and is a Non-Executive Director at Shazam.
FemtoCell + Broadband + MVNO The Killer Combination or a Management Challenge?
The advent of cheap indoor femtocell technology combined with the reach of DOCSIS 3 cable operators and other broadband technologies is about to radically change the options for MVNOs. Business wise this promise to radically change the competitive landscape, however seen form a management perspective this can easily turn into a nightmare. In this presentation we will uncover the challenges in managing this new world which is a combination of Fixed Cable Network, Broadband Out-door Network and Indoor Wireless Network. As part of the discussion, we will discuss potential solutions to the challenges.
Before joining the portfolio strategy office for HP Software, Dr. Rossen was heading HP’s OSS practice in EMEA. There he played an important role in linking the vision of eTOM, NGOSS, and SID into practical solutions through HP’s Integrated Service Management blueprint.
Rossen holds an MS in engineering, an executive MBA with focus on technology management, and a PhD in computer science from the technical University of Denmark.
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Thursday, December 10
12:30 PM
- 2:00 PM
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Lunch
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