 While some industries will falter in today’s economic downturn, the Communications, Information and Entertainment industry may be one of the few in which momentum and loyalty may actually build. Individuals and enterprises alike continue to seek new ways to connect, exchange information, and improve productivity. Simultaneously, people continue to crave new forms of Entertainment that provide relief and escape during increasingly tough times.
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Within Perspectives, the industry’s top journalists a nd thought leaders demystify the revenue-generating and loyalty-building possibilities of convergent services by examining: - Social Networking
- Digital Commerce and Entertainment
- Mobile Advertising
- Presence and Location-based Services.
In interviews with “C-level” decision makers sourced from global Communications, Cable, Media and Internet sectors, this year’s Perspectives offers insight into how peers and competitors are approaching these and other emerging services.
Key Themes
 A common thread among the key themes of this year’s Perspectives’ articles is “Transformation” — its definition and its components:
- Managing the Customer Experience
- Managing Product Lifecycle
- Managing Profitability
By looking at these key areas through the eyes of senior executives, readers get a unique glimpse into how leading companies approach transformation of business process, information and applications as they balance the need for convergent services against expectations for recession.
By examining transformation in the context of the end-to-end customer experience, Perspectives reveals what must take place before a customer is hooked, through to ordering, provisioning and consumption of services, and on to assurance, customer service, and billing.
 Recognizing making money means little if profits are lost, Perspectives delves into B2B issues such as:
- Partner Settlement
- Revenue Assurance
- Benchmarking
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| | Regional Views |  Because global recession will accentuate regional differences, Perspectives will contrast mature and emerging economies to shed light on where communications, entertainment and content services will play a role. Issues such as prepay and postpay, and legacy and greenfield, will have different implications depending on the region of interest.
Perspectives content considers key regions of interest around the world, including:
- Africa and Middle East
- North America
- Latin America
- Asia-Pacific region
- Western Europe
- Eastern and Central Europe
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| Who should read Perspectives? | As the lines blur among business and IT, Perspectives addresses information pertinent to many different facets of a Service Provider organization:
CIOs • CEOs • Architects • Engineers • Marketers • Product Managers • Procurement Officers • Network Operators • Software Suppliers • Equipment Suppliers • Systems Integrators | | |