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Service Innovation

Forumville
Business Transformation
Software Development
Service Innovation
Revenue Management
Customer Experience
Digital Media Value Chain
Forumville Theaters
Getting New Services to Market Faster

In the Service Innovation Zone, three Catalyst project demonstrations will showcase multi-vendor solutions that enable new services to be created quickly and cost effectively across multiple service providers and business partners. 







The Service Model Catalyst
The Service Model Catalyst demonstrates through a real use case that the best way to optimize service assembly is to apply a consistent model to the definition of IT, telecom, and Web service components prior to their assembly. Using the TM Forum’s PSA standard, service providers can improve their efficiency when creating complex services; reduce roll-out costs for converged services; and increase their business agility.
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“As Qwest moves towards more convergent-based services, the ability to increase the speed and cost efficiency of rolling out new services is ever more critical,” said Don Toland, Chief Business Architect at Qwest. “The Service Model Catalyst is helping us to explore ways to establish consistency in the way a service component, whether web-, telecom- or IT-based, is defined. As these components are the fundamental building blocks of a service assembly process, we expect the result of the catalyst, a common way to model any service, to prove extremely beneficial to the service provider community as a whole.” 

Participants
QwestComptel Network Cadence

Service Delivery Framework
Empowering Service Providers With Service Lifecycle Management
The Service Delivery Framework (SDF) program defines a generic management framework for next generation services regardless of the software or network technologies used to implement those services — whether network or IT. Within the Service Delivery Framework, profitability as well as customer experience are driven by managing the complete service lifecycle, from concept to cash, in an SOA-aligned environment.
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Transition to Greenfield 2 Catalyst
Visibility and Flexibility using PLM, Active Catalog and BPM
The Greenfield Catalyst provides insight and flexibility to customer, product, and service activity by applying Product Lifecycle Management, Active Catalog, and Business Process Management techniques. Building on its earlier work, the Catalyst focuses on CRM, billing & mediation, and service assurance as part of the transition to Greenfield. The scope of the Catalyst has also expanded beyond product definition and ordering to post-ordering service and customer management. 
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Participants
TeliaSoneraComptel
TriboldVitria

IPsphere Catalyst
Implementing the Business of IP
IPsphere fuses best practices, standards, and guidelines for the automated deployment of IP-based information, communications, and entertainment services across a federation of global provider partners. The IPsphere Framework delivers a business layer for rapid service delivery, including advanced support for IP services. Using the principles of a Service-Oriented Architecture (SOA), the Framework defines mechanisms to automate offers and to purchase and provision service components among multiple stakeholders, thus enabling providers to optimize flexibility and efficiency.
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Participants
Deutsche TelekomTelenorTelstraTelus
i2catJuniper Networks