While I spend a fair bit of my time looking over the horizon at whats going to impact the industry in the coming three years, it's easy to forget that it is the simple things that we currently have to get right in order to survive in the current marketplace. I spent the last week at an interesting event in Panama that was attended by a good number of Latin American C-levels. While people are aware of the emerging issues of Cloud Computing, App Stores and 4G/LTE, most of their interest is around...