The continued growth of mobile industry revenues depends to a large degree on the adoption and success of mobile services. In order for an operator’s offering to be truly successful, the shift from managing networks to managing customers needs to happen. Operators must actively monitor and manage the experience their customers have while using their services.  Today’s networks do not allow the definitive QoS experienced by mobile customers to be monitored and therefore managed. Network operators have identified this as being one of the key challenges facing the industry today.  Customer Experience Management (CEM) addresses this challenge head on.

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Released:  January 13, 2003

Author:  Brendan McDonagh, CEO Aran Technologies

Source:  Aran Technologies Ltd

URL:  www.arantech.com