Category: (3) TAM Application Type
Application Identifier: 3.9.1.4
Maturity Level: 4
Overview
Campaign Execution & Refinement applications provide the
necessary tools to execute a previously designed
campaign.
Functionality
Campaign Execution & Refinement provides the
necessary tools to execute the campaign, and based on performance indicators
collected, accept refinements to the campaign while still executing.
Campaign Execution & Refinement Applications
should include:
- Permission-based controls to ensure that customers are
always treated according to their preferences, no matter which interaction
point you use.
- Users can quickly execute campaigns in their own terms
to push opportunities out to their territories, along with a coordinated sales
methodology. Integration to Sales Management Applications and Channel Sales
Management Applications is needed.
- Integrated Workflow notifications ensure that
approvals are in place as needed.
- Event triggers ensure that campaigns and campaign
stages (waves) are executed at critical points in the customer lifecycle.
- Inbound and outbound campaign coordination for
marketing control of the interactions that follow a campaign.
- Per statistics gathered via Campaign Performance
Tracking, adjustments can be made to the Campaign while still in
execution.
Supported Business Services
