OverviewTopPackageElement
Marketing Campaign ABE UML Documentation
Market_Sales Domain
Marketing Campaign ABE

The Marketing Campaign ABE represents the strategy, or approach, for marketing new or existing ProductOfferings to identified target markets. The campaign could be for one of the following.
•    The launch of a pre-paid ProductOffering with multiple promotions across SalesChannels, MarketSegments, and so forth
•    A new campaign for an existing ProductOffering; the ProductOffering is not new, but the relationships, collateral, and so forth could be new
•    A re-launch of a campaign for an existing ProductOffering

Classifiers
AtomicMarketingCampaignCharacteristic AtomicMarketingCampaignCharacteristic
CompositeMarketingCampaignCharacteristic CompositeMarketingCampaignCharacteristic
MarketingCampaign MarketingCampaign
MarketingCampaignCharacteristic MarketingCampaignCharacteristic
MarketingCampaignCharacteristicValue MarketingCampaignCharacteristicValue

Properties:

Alias
Keywords004
NameMarketing Campaign ABE
Name Expression
NamespaceMarket_Sales Domain
Nesting PackageMarket_Sales Domain
Owned Template Signature
OwnerMarket_Sales Domain
Owning Template Parameter
Qualified NameSID Models::Market_Sales Domain::Marketing Campaign ABE
Stereotype
Template Parameter
VisibilityPublic
OverviewTopPackageElement
Marketing Campaign ABE UML Documentation