Demographics deal with the study of individuals and organizations (Parties), including their size, growth, density, and distribution, as well as statistics regarding birth, marriage, disease, and death.  Demographic data is information about parties that allows decisions to be made such as the make-up and size of a market segment, classification and ranking of customers, and so forth.  Demographics provide the key “what” information and can be broken down into two categories:  individual demographics and organization demographics.<br/>