A MarketStatistic tracks performance measurements (some of which represent Key Marketing Performance Indicators, or KPIs) for both a service provider and a service provider’s Competitors via an association to PartyRole.  Performance measurements include churn and retention, usage patterns, take rates (procurement of a ProductOffering by the market), and market penetration.  Any mix of ProductOfferings and ProductPromotions, MarketSegments, SalesChannels, and GeographicAreas can categorize the statistics over any time period.  The figure below shows MarketStatistic and its related entities. <br/>When a MarketStatistic represents a KPI, the CompositeMarketStatistic can be used to represent a roll-up of statistics.  For example, manager level statistics can roll up to director level statistics, which in turn can roll up to enterprise officer level statistics.<br/>