CompetitorIntelligence are facts gathered about a Competitor's plans and activities that contributes to building a profile for a Competitor.  This type of information may also be kept about internal organizations by treating them as Competitors.  Many of the facts overlap with those gathered for the enterprise itself in the form of MarketStatistics.  There are several sources from which to gather this information, including trade shows, networks, and the public domain (such as press releases).  <br/>CompetitorIntelligence can encompass, but is not limited to, the following<br/><ul>
<li>Revenue (by geographic area, by product and so forth)</li><li>Public financial information</li><li>Press releases for information, such as personnel changes, product introductions, exits from MarketSegments, earnings, new agreements</li><li>Product brochures</li><li>Strategic alliances</li><li>Market entry</li><li>Person profiles of a Competitor’s executives</li><li>Prospects</li><li>Rank within a MarketSegment</li></ul>
These facts can be used to perform Competitor SWOT analysis in order to better understand a Competitor.<br/>CompetitorIntelligenceMarketSegment tracks the entry or planned entry of a Competitor into a MarketSegment.  The association with ProductOffering may pertain to an enterprise’s ProductOffering or to a Competitor’s ProductOffering (use of Product domain ABEs and entities to model Competitor Product domain entities will be explained in the next section of this addendum).  The association means that the intelligence pertains to a particular ProductOffering or group of ProductOfferings.  CompetitorIntelligencePartyRole captures the Party playing a PartyRole that gathered the intelligence.  The association between PartyRole and MarketStatistics can be used to track Key Performance Indicators (KPIs) for a Competitor.  KPIs measure such things as churn and retention, usage patterns, take rates, market penetration, market share changes, and so forth.  The association with PartyRole also provides via PartyRole a means to create PartyProfiles for a Competitor.<br/>The figure below depicts the basic entities that make up the CompetitorIntelligence ABE.<br/>