As has been seen with other business entities contained within the Market/Sales domain there may be a number of other attributes that are important in characterizing CompetitorIntelligence.  For example, the strategic alliances that have been formed by a Competitor, the coverage of a Competitor’s network, the number of potential customers reached by a Competitor’s network may be of interest.  The CharacteristicSpec/Characteristic and Composite/Atomic patterns used through the Market/Sales domain are also applied here to accommodate this need.  <br/>An example of the use of the composite characteristic is the definition of a characteristic that consolidates all network-related attributes.  This composite would be comprised of atomic characteristic instances representing name or location of the network associated with a MarketingCampaign, as well as instances representing the total number of potential customers that the networks support.<br/><i>Notice that CompetitorIntelCharacteristic and CompetitorIntelCharacteristicValue entities can be shared by one or more instances of CompetitorIntelligence.  This follows the same pattern that is used throughout the Market/Sales domain.</i><br/>These entities as they relate to CompetitorIntelligence are shown in the figure below.<br/>