The Market Campaign party roles presently identified are:<br/><ul>
<li><b>MarketingCampaignRole</b>: A MarketingCampaignRole is a type of PartyRole involved in OperationalMarketingCampaigns and/or in MarketingCampaigns such as MarketingManager and MarketingOperator.</li><li><b>MarketingManager</b>: Agreed & done: A MarketingManager is a role played by a Party. A MarketingManager is responsible for the Marketing management process. It is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. </li><li><b>MarketingOperator</b>: The marketing campaign Operator is responsible for executing the campaign. He executes and tracks communication interactions with Parties using Media or communicationModes.</li><li><b>MarketingDesigner</b>: The marketing campaign Designer is responsible for the set-up of the campaign. He generates the target list and produces the campaign follow-up reports. He is in charge to monitor the campaign management performance in real time as the campaign is being executed and to propose corrective actions if necessary.</li></ul><p/>