A MetricDefinition defines for an Entity a group of measures with targeted values and associated actions when the thresholds aren’t respected (MetricSpecMeasure).<br/>A MetricMeasurementObservation calculates for an instance of Entity for a specific period, the values of measures that helps identifying actions to be applied when the thresholds aren’t respected (MetricMeasure).<br/>A MetricMeasurementObservation is described by a MetricDefinition.<br/>A MetricMeasure is described by a MetricDefMeasure.<br/>Marketing objective is a set of action in charge of to specify, CSP communications and presence according to strategic axes, to support product introductions and specific promotions to sell products, retain customers, and bring in new customers.<br/>Example:<br/><ul>
<li>drive profitable sales with marketing objectives such as sell on value, promote strategic products, improve sales cycle…</li><li>grow customer profitability with marketing objectives such as retain & grow strategic accounts, customer P&L sales focus…</li></ul>
MarketingObjectiveDefinition is defined by metrics to evaluate with threshold that must be achieved and possibly actions that must be applied when the thresholds are not achieved. These metrics and thresholds are specified with MarketingIndicatorDef.<br/>MarketingObjectiveDefinition is a type of MetricDefinition.<br/>Each MarketingObjectiveDefinition might take part in one or many MarketingObjectiveDefinitions.<br/>A MarketingIndicatorDefinition is a type of MetricDefMeasure in the context of OperationalMarketingPlans and / or MarketingCampaigns.<br/>A MarketingObjectiveMeasure is a type of MetricMeasurementObservation described by a MarketingObjectiveDefinition and containing one or many MarketingIncators.<br/>A MarketingIndicator is a type of MetricMeasure described by MarketingIndicatorDefinition that contains the result of a MaktIndicatorDefinition’s evaluation for an instance of Entity for a specific period.<br/>