As with other business entities contained within the Market/Sales domain there may be a number of other attributes that are important in characterizing a MarketingCampaign.  For example, the brokerage houses that have picked up a campaign, the number of press releases associated with a campaign, or the number of prospects intended to be reached by a campaign may be of interest.  The CharacteristicSpec/Characteristic and Composite/Atomic patterns used through the Market/Sales domain are also applied here to accommodate this need.  These entities as they relate to a MarketingCampaign are shown in the figure below.<br/>An example of the use of the composite characteristic is the definition of a characteristic that consolidates all brokerage house attributes.  This composite would be comprised of atomic characteristic instances representing brokerage house names associated with a MarketingCampaign, as well as an instance representing the total number of brokerage houses that took up the MarketingCampaign.<br/><ul>
<li><font color="#29313b"><i>Notice that MarketingCampaignCharacteristic and MarketingCampaignCharacteristicValue entities can be shared by one or more MarketingCampaigns.  This follows the same pattern is used through the Market/Sales domain.</i></font></li></ul><p/>