Marketing campaigns promote a product through different media, including television, radio, print and online platforms.<br/>A Marketing Campaign refers to an OperationalMarketingPlan item which is in this case the smallest level of the OperationalMarketingPlan hierarchy. Budget, MarketingObjectiveDefinition and PartyProfile related to MarketingCampaign correspond to sub-set of those which are specified at the OperationalMarketingPlan level.<br/>It is launched across a PartyProfile.<br/>The criteria used to define the MarketingCampaign’s target (PartyProfileSpec) reuse the criteria specified for the target at the OperationalMarketingPlan’s level and refines existing criteria and/or adds other criteria.<br/>