In a multichannel campaign management system, marketing campaign management requires to subdivide a campaign in several marketing campaign waves. A marketing campaign wave should use one communication mode and one target. It could be outbound or inbound.<br/>The MktCampaignWave is the smallest operational subdivision of a campaign, with a unique target (set of segmentation criteria to define which persons or legal entities to reach), unique interaction channel (1014, 3000, external call-center), media (ads in Le Monde newspaper, ads in the subway…), a duration. It may be inbound (people try to reach the CSP) or outbound (the CSP tries to reach them).<br/>In addition, a MktCampaignWave specifies <br/><ul>
<li>the ProductOffering and AlterationSpecifications it aims to place,</li><li>and specific Attachments used to communicate adapted to the CommunicationMode,</li></ul>
A WaveList is a type of PartyProfile that corresponds to a sub-part of the MarketingCampaign’s PartyProfile.<br/>A WaveList lists the CommunicationInteractions related to Parties from the WaveList in relation to the concerned WaveList.<br/>