Playbook

Use ODA to enhance and accelerate new product innovation and delivery

Playbook Summary:
Why is it a priority for CSPs to change the way they model product offerings in a digital marketplace? Understand the problem with current practice, how to build business cases and define strategic phases for implementing a prioritised product roadmap for the future based on an Open Digital Architecture
Understand the business case for improved product modelling content
How business needs to change the way Product Management is handled in order to bring products to market more effectively, efficiently and flexibly.
BT: Modelling a future of faster product delivery
BT’s product modelling scheme – June 2021
Rakuten’s unique mobile ecosystem reduces customer onboarding from two hours to five minutes
Hrvatski Telecom: Cloud native order management boosts speed, scale and operational efficiency
Discuss ideas with TM Forum Peers to gain further insight.
Talk to your engagement manager about which peers in the industry are most suitable to talk with for you. TM forum has a number of mechanisms including Exec Connect, collaboration projects, 1-to-1 introductions, Accelerate, etc..
Undertake a TM Forum IT readiness assessment for product modelling.
Contact your TM Forum engagement manager to organize a readiness assessment exercise to identify gaps, define your market and prioritize your product roadmap.
Upskill your team using TM Forum education services in order to be able to deliver your product roadmap
Upskill your team using TM Forum education services in order to be able to deliver your product roadmap. Attend TM Forum courses ODF Overview, SID Fundamentals, API Fundamentals. Contact your Engagement Manager to discuss how to create the appropriate education program.
TM Forum Accreditation
Run a Product Design & Management workshop
Run a Product Design & Management workshop with participation from the required business functions to agree on how to do this across the business. Contact your TM Forum engagement manager to organize appropriate workshop(s).
Run an API workshop
Run a TM Forum Open API workshop for the designers/developers to understand how to use APIs to facilitate the separation between catalogs. Contact your TM Forum engagement manager to organize appropriate workshop(s).
Utilize member assets at your disposal
Utilize useful assets from TM Forum in your implementation to save project development costs, speed delivery, simplify integration and standardize where possible. Contact your TM Forum engagement manager to get help accessing these assets.
Open API Library
TMF662 Entity Catalog Management API User Guide v4.0.0
TMF620 Product Catalog Management API User Guide v4.1.0
Continuous coaching
Consider the use of coaching over the next few months to ensure that delivery teams progress at speed in the right direction. Contact your TM Forum engagement manager, who can facilitate this in conjunction with your team.