APPTIUM BRINGS CUSTOMER SEGMENTATION EXPERTISE TO ANALYTICS PROJECT

Helping operators understand their customers on a more individual level

Herndon, VA – February 18, 2016 – Apptium Technologies has re-engaged with fellow innovators for the fifth phase of a collaborative project known as the Analytics and Big Data Repository or ABDR.  Under the leadership of the TM Forum’s Customer Centricity program, the ABDR catalyst project explores the critically important technology for implementing a unified big data inventory that boosts efficiency and innovation by enabling the re-use of data for multiple use cases and by multiple systems.

The ABDR catalyst project is championed by China Mobile, Cox Communications, Orange and Telekom Malaysia, whose representatives are active in advanced analytics programs.

Taken from first-hand experience within leading MSOs, Apptium will bring customer segmentation to the forefront as an example of what the next generation of analytics solutions can achieve for Communications Service Providers.  Using in-database predictive analytics to establish customer personas, based on interests and behavior, the personas become the foundation for building intelligent, personalized marketing offers.

Segmentation to the level of a customer persona helps marketers better understand their prospects and customers on a more individual level.

Apptium’s Chief Marketing Officer, Paula Zimmerman, recently commented, “Customers are digitally empowered, and as they engage with operators through digital channels there is a growing desire to understand those customers at a very personal level.  By leveraging big data with high variety from multiple sources operators can gain a new perspective on customer preferences, tastes, behavior and needs.”

The ABDR catalyst project will culminate with technology demonstrations during the TM Forum Live! event May 9-12 in Nice, France.  Apptium’s executives and technical experts will be present to share insights and answer questions about advanced predictive analytics.

Apptium is an innovation partner to leading Service Providers and the creator of EPortal XP and Intelligent Data Management solution, built to help enterprises create omni-channel, customer-centric digital experiences in the Telecom, Media, Entertainment and Health Care industries.  Apptium’s on-premise and in the cloud platform and solutions provide the tools and functionality required to transform existing applications, online and mobile channels into engaging customer experiences at lower cost with faster time to market and increased flexibility to optimize enterprise applications and customer channels.  Apptium is privately funded with operations in Washington D.C., Toronto and Chennai.  For more information visitwww.apptium.com

For more information about this press release or to schedule a meeting with Apptium executives please contact Angie Duran at +1 301.704.2101 or via email at [email protected].

Source: Apptium Press Release