Messenger is upping its chatbot game to allow in-app purchases of foreign products, encouraging users to stay in the Facebook ecosystem, never having to leave. WeChat is even further down that road. Is this the end of countless, niche apps?

The end of apps is perhaps an overstatement, given Messenger and WeChat are themselves apps. But the migration towards hosting purchases from partner and client companies is happening. And it’s happening fast.

Keep reading on Silicon Republic.