Handing a young person their first cell phone is a beautiful thing to watch – there may even be tears of joy before their fingers intuitively begin flying through menus and apps.  The whole industry is thinking about not only that young, brand new customer, but also how best to serve them as they mature and become bill-paying customers in their own right.

Many of the consumers today who are starting a relationship with a communications service provider (CSP) for the first time are digital natives –growing up comfortably with technology from day one.  They live and thrive in the digital economy where nearly it seems everything is connected, or soon will be.

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