Improving operational agility while reducing cost and risk, improving market retention and growth, and driving new digital services revenue growth top of the agenda for TM Forum
Management World 2013, Nice, France – May 14, 2013: As the digital storm strengthens, it is disrupting every established industry and lowering the barriers to entry for innovative new technologies. In order to create a vibrant, open digital economy, TM Forum is focusing its efforts on help our members navigate this digital storm through increasing business agility, minimizing cost, and building better customer relationships while growing new lines of business through innovation and partnerships.
As part of these efforts, TM Forum is dedicated to solving three major challenges facing any kind of service provider business today, and applying its knowledge and expertise to bring together the ecosystem and overcome barriers to an open digital economy.
Improving operational agility while reducing cost and risk
The Forum is developing a new program designed to take on the management challenges for service providers as they implement more aggressive approaches to enable business agility, reduce costs and rationalize legacy IT through virtualization, centralization and increased use of managed services and software-as-a-service.
To support this new program, the Forum is evolving its Frameworx suite of standards and best practices to provide new guidance and support for these challenges with previews of new features announced in Frameworx 13 separately today. In addition, TM Forum is developing a new modular view of Frameworx to bring together the process, information, metrics and APIs needed to perform a function, allowing a building block view of the modules required to deliver services and easier delineation between partners delivering a service.
Improving market retention and growth
Building on the work in customer experience management (CEM), big data analytics and innovative pricing and packaging, TM Forum is working to develop an expanded CEM program, incorporating all of the Forum’s existing work into a comprehensive program of business and technical guidance for any service provider seeking to measure and improve their customer engagement and retention.
As a start to the program, The Hub at TM Forum’s Management World 2013 features three Catalyst projects focused on CEM, covering a wide range of customer interactions and service scenarios ranging from voice and data services through to video streaming.
In addition, Frameworx 13 includes the first full release of the Customer Experience Management Index (CEMI), offering an aggregate, independent measure to establish business performance against industry averages. Frameworx 13 also includes a big data reference model, which defines the major components needed for implementation of big data solutions, and outlines 23 real-life use-cases where big data analytics provides true business value to service providers.
Driving new digital services revenue growth
Since its launch in October 2012, TM Forum’s Digital Services Initiative has made rapid progress in addressing the challenges of a vibrant, open digital ecosystem. The initiative will now become part of the Open Digital Program, a major strategic program for the Forum moving forward.
Using a number of new, agile collaborative techniques, the Open Digital Program has already developed first drafts of a partnership blueprint that offers a common taxonomy and approach to defining the requirements of different partnership and business models; a Digital Services Reference Architecture and a Digital Services API Guide. All three of these are now available to Forum members as part of Frameworx 13.
In addition, the Open Digital Program has inspired two Innovation Demonstrations in The Hub at Management World today.
“Today’s communications landscape is changing at a rapid pace and at the same time becoming less predictable,” said Keith Willetts, chairman, TM Forum. “As the industry evolves, TM Forum is keeping pace by moving toward rapid, agile collaboration for future Frameworx development, and focusing on tools to reduce cost and risk, improve revenue and grow digital services. In these efforts, we are enabling to help our members to take the digital world by storm rather than being swept away in the aftermath.”
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About TM Forum
With over 900 member companies, TM Forum is the largest global trade association focused on bringing together the digital ecosystem, including communication service providers, digital service providers and enterprises, with the goal of enabling an open digital world. The Forum delivers a wealth of knowledge and practical tools, including unique research, best practices and standards. Our members collaborate to rapidly solve business issues in critical areas, such as business process optimization, big data analytics, cloud management, customer experience management and security.
The Forum has four key roles—to Inform, Innovate, Accelerate and Optimize—and provides a neutral and open platform for collaboration between service providers, enterprises and their suppliers to overcome the barriers to an open digital economy. For more information about TM Forum, visit www.tmforum.org
Global TM Forum Media Contact
Elizabeth Coyne
Senior Director Marketing, Corporate Communications and PR
+1 973 641 3247
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