Flagship conference and expo in Nice, France, offers sessions and training courses to help businesses use data analytics to react to empowered consumer marketplace

MORRISTOWN, NJ — April 10, 2013: In today’s digital world, social media brings customers and businesses together, and customers are more informed and empowered than ever. As a result, today’s businesses are increasingly concerned to deliver an excellent experience across every aspect of their customer relationship however they do not understand the operational end-to-end experience that their customers go through. They need ever better insight into their customers’ interests, behaviors and patterns, but the sheer volume and variety of this data can be difficult to analyze, let alone convert it into actionable change.

To help companies navigate the storm of customer information, and manage the data in a cost-effective, efficient and secure way, TM Forum’s Management World 2013 offers a variety of customer experience management-focused sessions, demonstrations, exhibitions, workshops and other training courses to help service providers learn how to capitalize on big data analytics to better serve and retain customers, and find new sources of revenue.

Specifically, TM Forum’s Management World 2013, held May 13-16, at the Acropolis Convention Center in Nice, France, features two Forums focused on using big data analytics to improve customer experience management (CEM), and highlights speakers from industry experts at: China Mobile Communications Corp., Google Enterprise, ING Bank N.V., KPN, Orange Group, Phillips and Co., SingTel Optus, Telefónica Digital, Telefónica U.K. and more. With a CEM workshop sponsored by Oracle, “Using Data Analytics to Deliver 1-to-1 Customer Engagement Management,” and three days filled with thought-leading sessions on CEM and big data analytics, attendees can take away plenty of insight on two of the hottest industry topics, including:

• Embracing customer centricity across the business – what works and what doesn’t?
• Harnessing data, customer feedback and insight from multiple channels
• Deciding what to measure and what matters to the customer’s experience
• Measuring and assuring customer experience across multiple touch points
• Delivering self-care and customer loyalty programs that pay for themselves
• Combining data and policy management to improve customer experience
• Understanding and complying with local data privacy and security issues

In addition, the following Catalysts, TM Forum’s rapid technology innovation projects featured inside The Hub at the event, demonstrate new, cutting-edge CEM and data analytics work by TM Forum and its members:

• Converged Network Operations Improving Customer Experience
• Measuring the Touch Points of the Customer Lifecycle
• Quantifying Customer Experience through Performance and Probe Measurement

“In today’s connected and complex world, businesses are only as good as their last miserable moment,” said Keith Willetts, chairman, TM Forum. “Today’s service providers have access to a vast amount of valuable customer information, but they need to cut through the complexity of big data, and analyze the data quickly and efficiently to extract real business value often in real time. Our Management World 2013 conference is a must-attend event for any business looking to learn how to cut through the noise and understand their customers so they can treat them right and turn a profit.”

TM Forum’s Management World conferences and expos stand apart by offering expert keynotes, sessions, unrivaled networking opportunities, and TM Forum’s renowned Training and Certification programs. Please contact TM Forum’s event sales team at [email protected]; Carine Vandevelde (+44 207 193 8678); Renee Harris, (+1 404 566 9160), or Vanessa Lefebvre (+34 605 165 449) to discuss Management World sponsorship packages that are right for your company and your budget.

About TM Forum

With over 900 member companies, TM Forum is the largest global trade association focused on bringing together the digital ecosystem, including communication service providers, digital service providers and enterprises with the goal of enabling an open digital world. The Forum delivers a wealth of knowledge and practical tools, including unique research, best practices and standards. Our members collaborate to rapidly solve business issues in critical areas, such as business process optimization, big data analytics, cloud management, customer experience management and security.

The Forum has four key roles—to Inform, Innovate, Accelerate and Optimize—and provides a neutral and open platform for collaboration between service providers, enterprises and their suppliers to overcome the barriers to an open digital economy.

Global TM Forum Media Contact
Elizabeth Coyne
Senior Director Marketing, Corporate Communications and PR
+1 973 641 3247
[email protected]