Perspectives
Perspectives: Digital transformation opens new markets
Perspectives: Digital transformation opens new markets
Perspectives 2017
Welcome to our annual collection of short, thought-provoking articles covering many aspects of digital transformation. Here you’ll find inspiration, information and aspi...
Perspectives 2016: When ecosystems collide, innovation explodes
Omnichannel: What is it and how to do it?
Talk about omnichannel for customer experience is omnipresent, but inconsistently defined and understood. As Rob Rich explains, it’s about a whole lot more than superficially tying together all t...
Extracting more value from real-time network and service analytics
Network data capture and analytics have come a long way. Rob Rich explains how a number of parallel advances in tools and capabilities have massively extended their value beyond better visibility o...
Data-driven customer centricity: Who’s winning?
There’s no question that data analytics can improve customer experience but to what extent depends on how well a company turns the data into actionable insight. Sarah Wray looks at some interesti...
Customer journeys are key to driving good experience
Companies striving to become customer-centric are turning to customer journeys, which goes hand-in-glove with providing a true omnichannel approach. Rob Rich explains why your business needs them, ...
9 ways to understand your customer
History is littered with examples of successful companies that lost touch with their customers. Annie Turner offers up some actions that businesses of all kinds need to take to gain and maintain a ...
Introducing the NFV Procurement Survival Kit
If service providers don’t know how to buy network functions virtualization products and suppliers don’t know how to package them, NFV adoption can’t progress. Dawn Bushaus looks at TM Forum�...
Why product lifecycle management needs a makeover
Network functions virtualization isn’t only about moving functionality out of purpose-built hardware into more flexible software architectures; it also means a monumental change in the way servic...
Virtualization 2.0: Creating new business models
Virtualizing network functions like remote access networks and evolved packet core can help mobile virtual network operators and communications service providers get to market faster, at lower cost...
Policy and real-time data inspire innovation
The initial focus on virtualization was driven by network operators’ need to cut costs, ensure network quality and dramatically reduce time to market. They now recognize it has many other potenti...
Why service providers can’t afford to fail at NFV
Hype about network functions virtualization and software-defined networking has hit an all-time high, and service providers are now taking pragmatic steps to make widespread deployment a reality. D...
