GB922 Market Sales v21.5.0
- Maturity level: Level 4 - Forum Approved
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Created By: Information Systems Architecture
The Market & Sales Domain represents roles, information and activities pertaining to marketing and sales strategy, capability delivery, lifecycle management and support of parties (e.g., individuals/organizations) that move through sales lifecycle stages (e.g., contact/lead/prospect) as they learn about, inquire, choose, negotiate, order and are supported for goods and services (i.e., products) that are offered by an enterprise.
General Information