Archived versionIG1125 Omni Channel Introductory Guide R15.5.1
- Maturity level: Level 4 - Forum Approved
-
Created By: Customer Experience Management Project
This omni channel guidebook introduces the key imperatives for omni channel implementation as well as a definition of the operational functions needed to successfully create an omni channel experience for customers. It includes a maturity model for companies to evaluate their omni channel capabilities. In addition, the guidebook has over 100 requirements to omni channelize your operations . These are defined in order to create a way to evaluate priorities for omni channel projects.
New in this release are:
- Expanded maturity model
- Requirements per channel/sub-channel mapped to Customer Experience Lifecycle Stages.
General Information
Document series:
IG1125
Document version:
4.0.4
Status:
TM Forum Approved
Document type:
Exploratory Report
Team approved:
09-Nov-2015
IPR mode:
RAND
TM Forum Approved:
13-Apr-2016
Date modified:
13-Apr-2016