Product modelling at the core of IT transformation

BT has used TM Forum assets to create a Product Modelling Scheme, including use of common language across extensive teams, the Information Framework (SID), Open APIs to reduce the integration effort and the Open Digital Architecture (ODA).

As part of the SIMPLIFY program, the aim was to transform product modelling, simplify the product portfolio, automate customer interactions, modernize IT systems, and move customers from legacy products and services to many new ones, including those that leverage BT’s new network combined with capabilities provided by ecosystem partners. ‘