Released: Wednesday, January 1, 2014
The world of technology and business is changing at a faster pace than ever before. Competition, rapid changes to technology, continuous innovation in digital world, quicker adoption of newer technologies by digital consumers are some of the factors that are forcing Communication Service Providers (CSPs) to launch new products and offerings in market at a quicker pace. But CSPs are facing monumental challenges in achieving this objective due to their rigid legacy processes in Lead to Cash (L2C) cycle, inflexible product constructs with no or less reuse to offer, disparate catalogues with multiple ownership and different associated Product Lifecycle Management (PLM) processes supporting product design. To stay competitive in market, CSPs are required to embark upon transformation exercise to simplify selling and ordering process, consolidate and/or rationalize product catalogues, restructure product constructs and streamline the PLM processes.
This paper provides a point of view on product simplification initiative relevant for CSPs, key aspects to be considered for taking a decision on its feasibility, common pitfalls and also highlights the critical steps ensuring success of this initiative. The paper does not intend to provide an exhaustive list of inputs as decision and scope depends upon context and environment in which organization operates.
Authors
Sunil Kumar Ojha, Group Project Manager in Energy, Communications and Services business unit at Infosys
Manish Juneja, Lead Consultant in Energy, Communications and Services business unit at Infosys
