In a multichannel campaign management system, marketing campaign management requires to subdivide a campaign in several marketing campaign wave. A marketing campaign wave should use one communication mode and one target. It could be outbound or inbound.<br/><br/>The MktCampaignWave is the smallest operational subdivision of a campaign, with a unique target (set of segmentation criteria to define which persons or legal entities to reach), unique interaction channel (1014, 3000, external call-center), media (ads in a newspaper, ads in the subway…), a duration. It may be inbound (people try to reach the CSP) or outbound (te CSP tries to reach them).<br/>