A loyalty program is one of the tools used by the loyalty process to retain customers. The Loyalty ABE contains all entities useful to specify and instantiate loyalty programs. A LoyaltyProgramProdSpec defines the LoyaltyRules that have to be checked in order to identify the actions to apply. Depending on the type of LoyaltyRules a LoyaltyAccount might be needed to collect gains or not. A LoyaltyProgramProduct is a type of ProductComponent and described by a LoyaltyProgramProdSpec.<br/>
