Party Profile ABE

The characteristics used to group Parties that typify MarketSegments and for the formulation and targeting of MarketingCampaigns.  A Party ProfileType is used to categorize one or more PartyRoleSpecifications. A PartyProflieType can be defined for one or more GeographicAreas.  The profile can target one or more ProductOfferings and one or more MarketSegments.  PartyProfileTypes can be based on (or defined by) DemographicCharacteristics.<br/>