Product Offering Prototyping iteratively develops a product offering. Product Offering Development & Retirement processes develop each iteration of the offering to a state that enables it to be tested in some way by the Product Offering Development & Retirement’s Conduct Product Offering Acceptance Testing process. Tests can be conducted internally, in the form of a pilot, or field trial. Tests are measured against defined acceptance criteria. Identified improvements/enhancements are made during the next iteration based on test results. Once the final iteration tests are accepted the offering is rolled out and launched to the market at large.<br/><br/>Note: This process is not further decomposed, because the process uses existing Product Offering Development & Retirement processes.<br/>