Product Specification & Offering Development & Retirement::Product Offering Development & Retirement::Product Offering Promotion Development::Monitor Product Offering Promotion Effectiveness

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MODA / Business Process Framework / Process / Product Domain / Product Specification & Offering Development & Retirement / Product Offering Development & Retirement / Product Offering Promotion Development / Monitor Product Offering Promotion Effectiveness

Project:
Monitor Product Offering Promotion Effectiveness : Public <<TMF_Process>> eTOM Process
Created: 6/28/2022 5:46:38 PM
Modified: 1/16/2025 11:26:34 AM
Project:
Advanced:
Monitor Marketing Campaign Effectiveness establishes metrics, monitors metrics, and analyzes metrics to gauge the effectiveness of a marketing campaign or campaigns. Based on analysis these processes feedback suggested changes to adapt the campaign or campaigns to become more effective now or in the future.<br/><br/>Note that this process' sub-processes reuse a generalized set of metric processes to develop, gather, and analyze (to some degree) marketing campaign metrics.<br/>
  • Associations To
  • Associations From
  • Tagged Values
  • Advanced
Element Source Role Target Role
«TMF_Domain» Product Domain
Domain «TMF_DomainAggregatesProcess» 		Name:  
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«TMF_Vertical» Business Value Development
Vertical «TMF_VerticalAggregatesProcess» 		Name:  
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«TMF_Process» Product Offering Promotion Development
eTOM Process «TMF_isComposedByProcess» 		Name:  
  		Name:  
 
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Element Source Role Target Role
«TMF_Process» Gather Product Offering Promotion Metrics
eTOM Process «TMF_isComposedByProcess» 		Name:  
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«TMF_Process» Analyze Product Offering Promotion Metrics
eTOM Process «TMF_isComposedByProcess» 		Name:  
  		Name:  
 
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«TMF_Process» Suggest Product Offering Promotion Change
eTOM Process «TMF_isComposedByProcess» 		Name:  
  		Name:  
 
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«TMF_Process» Develop Product Offering Promotion Metrics
eTOM Process «TMF_isComposedByProcess» 		Name:  
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Tag Value
BriefDescription Establish metrics, monitor metrics, and analyze metrics to gauge the effectiveness of a marketing campaign or campaigns.
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HierarchyLevel 5
Details:
Description: the level of this object in the hierarchy (1-x integer)
Issue Business Process Framework 15.5 Addtion
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Maturity 4
Details:
Description: the maturity level of this element  (1-x integer)
Process Identifier 1.2.7.2.6.5
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TMFStatus Released
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Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated
Description: the TM Forum status
UID 02144
Details:
Description: Unique Process ID
Property Value
isFinalSpecialization: 0