Service Specification Lifecycle Management::Gather & Analyze New Service Ideas

The Gather & Analyze New Service Ideas processes combine specific product requirements with demographic, customer, technology and marketing information to identify specific new service classes/components or enhancements to existing service classes/components. These processes undertake the necessary analysis to identify potential service classes, compare current service classes with the identified required service classes, and as a result of the analysis develop new service class ideas. The new service class ideas include an analysis of the customer value proposition.<br/>