Customer Loyalty and Retention::Customer Value Management

The Customer Value Management Aggregate Function comprises:<br/><ul>
<li>Measure and follow up of the customer value: Development of a model in order to determine the customer value from its uses (traffic, products and services used), and corresponding revenues and costs. The follow-up of the customer value evolution (identification of the evolution tendencies of the value and actions concerning the creation or destruction of value, Average Revenue Per User, margin per user).</li><li>Predictive Scoring of the new customer behavior: using a predictive model based on the histories of customers having the similar profile, determine the expected evolution of the customer value and his lifetime. Customer scoring is performed when customers sign up a contract, then enriched and updated by events occurring during the customer lifecycle (e.g. revenue generated, usage patterns, payment behavior...). The output of customer scoring could be a risk level or an opportunity.</li><li>Segmentation based on the customer value and/or lifetime value: Regrouping of the customers in relevant sets (even subsets) for Marketing. The segmentation criteria use the customer value, the customer lifetime value, the product and service uses (consumption behaviors).</li></ul><p/>