Product Specification & Offering Strategy Definition & Analysis::Product Specification & Offering Strategy Analysis

The Product Specification & Offering Strategy Analysis Aggregate Function rely on offer and product research, external and internal information gathering, watch, studies on the market evolution.<br/>An Offer and Product market research consists in evaluating the market potentials for an Offer or Product and anticipates the competition strategy (analysis of the concurrent offers and products, tariff simulations…).<br/><br/>Analysis concern both external and internal elements knowledge taking into account assessment of the strategy performance results in order to improve the Offer and Product Strategy and campaign results.<br/><br/>External elements knowledge:<br/>• on consumer, expectations and motivations toward a product, measure of customer satisfaction,<br/>• on competition, concurrent products, tariff simulations, price, promotion, etc.<br/>• on environment, politic, economic, technologic, ecological, legislative.<br/><br/>Internal elements knowledge:<br/>• market shares by product, offer performance, penetration rates of the offers by region, number of eligible lines by region,<br/>• actualization of the forecast model concerning the revenues,<br/>• analysis of the revenues and costs (estimated, consolidated, trend, and their composition according to the offers, parts of the traffic)<br/>• analysis of the market with an offer and product view including geomarketing functions in order to optimize the use of the existing network with a logic of Yield Management.<br/>