Product Specification & Offering Strategy Definition & Analysis::Product Specification & Offering Strategy Management

The Product Specification & Offering Strategy Management Aggregate Function formalizes, in a Market Strategy Plan, the Offer and Product key stakes, strategic axes and multi years objectives for the company, as well as the Offer and Product Portfolio Business Plans with offer and product (Pricing strategies, Costs, Forecasts, targets…), place, promotion.<br/><br/>It comprises :<br/>• Offer and Product portfolio business plan: This plan includes portfolio forecasts, anticipated pricing strategies, projected revenue and costs, product.<br/>• Forecasts of the Offer and Product sales: Forecasts are carried out from a chronological modeling of the tendencies, the forecasts of commercial actions or marketing.<br/>• Product Marketing Promotion Strategy: specific communications and promotions strategy is defined for positioning the offer and product in the marketplace. It defines a set of arguments and information needed for creating and developing specific promotional campaigns for each offer and product.<br/>