DMM::Strategy::Brand Management

MODA / Business Metrics / MetricGroups / DMM / Strategy / Brand Management

Project:

Brand Management : Public <<TMF_MetricGroup>> Metric Group

Created:	6/16/2022 2:55:11 PM
Modified:	12/1/2023 1:43:05 PM

Project:
Author:	Giu Platania
Version:	1.0
Phase:	23.0
Status:	Team Approved
Complexity:	Easy
Difficulty:
Priority:
Multiplicity:
Advanced:
UUID:	{CA839AB0-B26C-4711-A0F9-C450E40F9584}
Appears In:	MetricGroups

Associations To
Associations From
Tagged Values
Advanced

Element	Source Role	Target Role
«TMF_MetricGroup» Strategy Metric Group «TMF_MetricGroupComposedOfMetricGroup»	Name:	Name:
Details:
«TMF_MetricGroup» Marketing and Campaign Management Metric Group «TMF_MetricGroupComposedOfMetricGroup»	Name:	Name:
Details:

Element	Source Role	Target Role
«TMF_Metric» % Brand Management Budget, Of Revenue Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» $ Brand Management Budget Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_MetricGroup» Brand Awareness Leadership Metric Group «TMF_MetricGroupComposedOfMetricGroup»	Name:	Name:
Details:
«TMF_Metric» % Customers Who Made Their First Brand Purchase In Last 12 Months Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» % Customer Repeat purchases, Perceived Value metric Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» % Change In Customers Who Can Identify Brand Unaided Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» % customer feedback acted upon from social, personal interactions on brand-affecting issues Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» % of changes made in digital brand strategy leveraging an automated collection / analyze of insights. Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» # Customers Who Made Their First Brand Purchase In Last 12 Months Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» # Customers Who Can Identify Brand Unaided Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» % Customers Who Can Identify Brand Unaided Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» % Customers Who Can Identify Brand Unaided, End of Period Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:
«TMF_Metric» % Customers Who Can Identify Brand Unaided, Start of Period Metric «TMF_MetricGroupMetric»	Name:	Name:
Details:

Tag	Value
HiararchyLevel	1
Details: Default: 1
HierarchyLevel	3
Details: Default: 1

Property	Value
isFinalSpecialization:	0