App market performance is a matrix of indicators that indicate the App's star rating, total count of downloads/installs, total number of ratings and the average sentiment from users.<br/>*** OWNER:<br/>· CMO<br/>· Project/Program Manager or Product Manager<br/>*** SCOPE:<br/>· Apps in App stores.<br/>· Digital products and services (Spot surveys to collect user feedback) .<br/>· Digital feedback collected monthly for app experience.<br/>*** COMPUTATION/FORMULA:<br/>App market performance is a reflected by four KPIs collected via App stores that provide: Overall Store "Star rating" (<br/>), Total Count of Rating (#R), Total Download or installs (#D), Average Positive feedback sentiment (%)<br/>Notes:-<br/>· Overall "Star Ratings" (<br/>): Average number of stars from the App store.<br/>· Total Count of Ratings (#R): Is the number of review ratings received.<br/>· Total Downloads or Installs (#D): Is the number of downloads or installs or users of the App, digital product or service.<br/>· Average feedback Sentiment (%): Is the overall positive feedback received.<br/>*** PERIOD/FREQUENCY:<br/>Monthly<br/>
· App store and digital service ratings and reviews are an important factor when it comes to app visibility and conversions. They provide users’ feedback and demonstrate how exactly the app ranks on the market. · In the world of apps, ranking is just as i
Details:
category1
Technology
Details:
Description: team-specific category 1 (for BMS, this is the "BMS Domain")
entrydate
11/26/2020 12:00:00 AM
Details:
Description: date when metric was defined or added
group
DMM4
Details:
Description: TMForum group/team that is responsible for the metric definition
maturity
1-Proposed
Details:
Values: 1-Proposed,2-Defined,3-Validated,4-Normalized,5-Benchmarked Description: Maturity Level is an enumeration of maturity stages ranging from "One" to "Five", as per TM Forum Frameworx conventions. Maturity Level is typically associated to a Version Descriptor and Frameworx Business Metric selects the latest from the maturity history
metrictype
Non-Ratio
Details:
Values: Ratio,Non-Ratio,Non-Calculated Description: specifies whether metric is a Ratio (a specific kind of formula), Non-Ratio (other kind of formula), or Non-Calculated (ie, given, with no calculation needed or provided)
tid
3123
Details:
Description: TMForum ID, assigned by central metrics team
txtformula
Amalgation or matrix of several metrics?
Details:
Description: text-form formula, showing ratio text, or other formula text as approrpirtae; will be blank for Non-Calculated
units
[Score, #D, #R, %]
Details:
Description: units of measure, like Number, Day, etc.
