Brand Affinity Score assesses how consumers feel about a brand.<br/>*** OWNER:<br/>· CMO<br/>*** SCOPE:<br/>· All existing customers.<br/>· All potential customers of the brand. The criteria for identifying "potential customers" should be determined by the marketing team in<br/>
· Evaluates impact and relevance of digital initiatives to consumers. · A strong digital brand can lead to higher net margins. · Digital channels such as social media offer an enterprise many new opportunities to build (and damage) its brand through incre
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category1
Strategy
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Description: team-specific category 1 (for BMS, this is the "BMS Domain")
dtid
3070
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Description: if Metric Type = Ratio, then this is the TID of the denominator
entrydate
11/26/2020 12:00:00 AM
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Description: date when metric was defined or added
group
DMM4
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Description: TMForum group/team that is responsible for the metric definition
maturity
4-Normalized
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Values: 1-Proposed,2-Defined,3-Validated,4-Normalized,5-Benchmarked Description: Maturity Level is an enumeration of maturity stages ranging from "One" to "Five", as per TM Forum Frameworx conventions. Maturity Level is typically associated to a Version Descriptor and Frameworx Business Metric selects the latest from the maturity history
metrictype
Ratio
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Values: Ratio,Non-Ratio,Non-Calculated Description: specifies whether metric is a Ratio (a specific kind of formula), Non-Ratio (other kind of formula), or Non-Calculated (ie, given, with no calculation needed or provided)
ntid
3069
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Description: if Metric Type = Ratio, then this is the TID of the numerator
tid
3068
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Description: TMForum ID, assigned by central metrics team
txtformula
# Brand Affinity Scores Sum / # Brand Affinity Scores
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Description: text-form formula, showing ratio text, or other formula text as approrpirtae; will be blank for Non-Calculated
units
Percent
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Description: units of measure, like Number, Day, etc.
