In the ever-evolving and highly competitive prepaid wireless market, businesses face unique challenges due to the no-contract nature of the industry, limited availability of customer data, and constantly changing offerings and price discounts from market players.
The future of prepaid wireless communications will rely on more than just carrier-centric applications, communications, content, and commerce. Prepaid is considered a crucial component of many next-generation services offered by third-party companies that prefer not to provide a postpaid option. The expansion of prepaid wireless services will also hinge on the extent to which next-generation services, such as virtual reality.
Our project focuses on creating a personalized, real-time customer intelligence-driven action plan that spans the entire lifecycle of sales, product buildout, fulfillment, and care. By leveraging advanced analytics and customer insights, we aim to build customer stickiness, improve Average Revenue Per User (ARPU), reduce churn, and drive overall business growth. This solution is not only tailored for the prepaid wireless market but is also versatile enough to be repurposed for contract-based telecom services, subscription model services (such as SaaS and OTT), Network as a Service (NaaS), and the broader retail industry in Direct-to-Consumer (D2C), Business-to-Consumer (B2C), and Business-to-Business-to-Consumer (B2B2C) scenarios.