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September 10-11, 2025
Dallas

Speaker

Soren Marklund

VP, Technology Consulting
Ericsson

Soren Marklund, VP, Global Services, Technology Consulting and AI/Data Strategy at Ericsson, with more than 35 years of experience in the telecommunications and software industries. He has spent his career in advising Ericsson’s global services’ innovation and data transformation. Spearheading efforts of adopting advanced AI/ML digitalization for greater business transformation globally. He has held sales, operational, data, and strategy positions globally, influencing the company Digital, AI/ML and Data Strategy. He holds a strong passion for delivering industry leading customer experience through innovative customer-centric data-driven service offerings.

Soren

Featured Sessions

11:30

September 24 2024

11:30 am-12:45 pm

The Exchange

circleThe Exchange
traingleDesigining For AI
traingleAI (Artificial Intelligence)
traingleAI management
traingleGenAI
Workshop: Breaking Down AI Silos: How Modern Telecom Operators are building a Unified Data and AI Strategy

Learn how an AI Data Cloud can help in building a cohesive AI/ML GenAI landscape while ensuring strong governance and cost controls. Gain insights on how observability into GenAI tools is key for operators to consider.